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Best BBA College in Patna | BBA Admission 2024 | Top BBA College | CIMAGE

The BBA course is a 3 year professional undergraduate course focusing on Business Management and Organizational behavior. BBA Full form is Bachelor of Business Administration which serves as a pathway to diverse job opportunities in sectors like Sales, Marketing, Banking, Finance, Education, and Government. CIMAGE, whihc is popularly known as Best BBA College in Patna Bihar is the perfect choice for the students who have keen interest in Businees Management. 

BBA course at CIMAGE College Patna is the Best Career Option after 12th for students aspiring to advance in the field of Management. The Curriculum includes a broad spectrum of subjects such as Principles of Management, Managerial Economics, Financial Management, and Business Law.

If you are looking for Best BBA College in Patna Bihar that offers campus placement too then CIMAGE is the best option. Get admission in CIMAGE College Patna which is Affiliated to the Aryabhatta Knowledge University (AKU) & Patliputra University (PPU), CIMAGE BBA program imparts premium, high-quality education with a global focus. With a world-class BBA education from CIMAGE College makes your dreams turn into reality.

CIMAGE is the best option for BBA Course in Patna. It is ranked as the Top BBA college in Patna Bihar that provides Excellent Campus Placement in various companies. BBA course combining strong theoretical understanding with the practical skills needed for graduate employment, BBA at CIMAGE (affiliated to the Aryabhatta Knowledge University, UGC Recognized) assures students of a challenging and relevant degree program for the modern business world.

BBA Course at Best BBA College in Patna Bihar

BBA Course Students of Best BBA College in Patna study subjects related to Business Management like Principles of Management, Business Mathematics & Statistics, Introduction to Operations Research, Business Economics, Financial & Management Accounting, Production & Material Management, Personnel Management & Industry Relations, Marketing Management, Marketing, Finance HRM etc. 

BBA Course Eligibility

For admissions into BBA Course at CIMAGE College Patna, students are needed to clear the 10+2 or equivalent examination from any recognized board or school. The eligibility for BBA course admission in Patna, Bihar is at least 50% marks in 12th exam. The age should be between 17 to 25 years. These are the eligibility criteria to get admission at the Best BBA college in Patna for best-in-class education, result, and placement.

BBA Course Details & Structure

  • Duration : 3 Years
  • Eligibility: +2 or Intermediate
  • Course Duration : 3 Years (6 Semesters)

Why Pursue BBA Course at CIMAGE College Patna

  • Bachelor in Business Administration (BBA) Degree is a combination of Theory, Practical Knowledge Application and Personality Development. You learn many different skills that will make you a wholesome professional and set you up for success. The Three Year Undergraduate Degree Course BBA offers a comprehensive understanding of business environment and management functions. BBA course helps in learning leadership qualities and develop problem solving abilities. These skills are required in today’s competitive and complex business environment. BBA helps one to acquire professional skills, which are needed in career as a management professional. This course will give you an overall understanding on business process and develop business skills such as communication skills, critical thinking, leadership and decision making and a lot more. BBA course education at CIMAGE College Patna connects you to the world of management which leads to making a better business decision. If you wish to become an entrepreneur, it also helps you think more precisely on different aspects of running a business. It helps you build tactical skills and develop strategic thinking.

Career Opportunity after BBA Course

After successful completion of BBA course from one of the Best BBA College in Patna,  a student can start his career with an executive-level job in any reputed organization. They may also seek employment in Share Trading, Business Corporations and Industries, Print Media, and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the BBA course at CIMAGE College Patna provides a student with basic knowledge about corporate management and skills, he/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA Course is for most suitable option for him, through which his dreams can be turned into reality. 

Skills Acquired from BBA Course

Being a Best BBA college in Patna, CIMAGE offers one of the most popular professional degrees that will teach you about the fundamentals of management and business. You can start your career right after getting this BBA degree, or use it as a gateway to getting into a good MBA course. Bachelor of Business Administration (BBA) has proven to be of greater benefit than many other undergraduate courses. With the increase in the number of Business Organizations/establishments, the demand of a Business Management has also increased. After successful completion of BBA Course students develop Critical thinking and they inculcate integrative thinking ability too. The students understand the relevance of several things context in business. It helps them in developing social consciousness and in developing interpersonal awareness and developing the ability to work in a group. It not only improves their communication skills, business communication, written and speaking ability but develops their overall personality too, which makes them stand apart and gives them an edge over others. Career opportunities after BBA course from Best BBA College in Patna, Bihar. A student can start his career with an executive level job in any reputed organization. They may also seek employments in Share Trading, Business Corporations and Industries, Print Media and so on. Their job responsibility may be primarily associated with providing assistance to the top executives. Since the BBA degree provides a student with the basic knowledge about corporate management and skills, he/she can look for jobs in the sales and marketing department of companies as members of sales teams or as management trainees. The backend work is usually handled by them. With the tremendous rise in number of Job opportunities in Education, Government, Business, Management, MNCs, NGOs, Retail Sectors, Banking, Consultancy, Finance, FMCG, Consumer Durables, IT, Advertising and Media, BBA has become a necessity. Therefore, Any one, who is a career-oriented student and desires to enter the corporate world with honor and pride, BBA course is for most suitable option for him, through which his dreams can be turned into reality.

Future Scope After BBA | Best BBA College in Patna | CIMAGE

BBA is a completely professional degree that interests students who are serious about getting into careers in business and management. If you do BBA course from Best BBA College in Patna then there is a great future scope. Students get placed in good companies right after getting their BBA degrees from CIMAGE. Graduates from all different streams can join the MBA course, but if you are a BBA graduate, you have an edge over others. BBA is an excellent preparation for an MBA. Though there is a difference in the level, you are mostly taught the same things during BBA course, which are covered during MBA. Hence BBA gives you a firm platform for doing MBA and you find yourself well and better prepared. No doubt, Updated knowledge is one of the best advantages to have, and you get this with a BBA degree. The BBA course at CIMAGE College Patna is a well-designed course that aims to teach students as much as possible in the business world. The course is also updated according to the latest trends and developments in the industry, giving students a distinct advantage with the Special Add-on Curses provided with BBA Course at CIMAGE, keeping CIMAGian much ahead than other simple BBA Graduates. In simple words, Being a Top BBA college in Patna, CIMAGE can open a world of opportunities for you regarding education and professions.

Industry Oriented Add-On Courses with a BBA Programme

Being a best BBA College in Patna it offers several latest Add-On Courses, as per the requirements of the Industry, which keeps students ready to meet the Global Challenges in the field of Information Technology, resulting in giving an edge to the CIMAGEians over the rest BBA Graduates.

  • Preparatory Classes for CAT, MAT, Bank P.O.
  • Diploma in Retail Management
  • Computer Accounting (Tally)
  • Customer Service
  • Business English
  • Training and Workshop on Digital marketing
  • Entrepreneurship
  • Taxation (Income Tax, GST)
  • Rural Marketing
  • Payroll Management
  • Resume Building
  • Advance Excel and PowerPoint

Why to Choose CIMAGE?

  • Best training facilities in Management, Commerce and Information Technology.
  • IT Industry oriented Course Curriculum and Teaching.
  • College Affiliated with reputed Government University.
  • Complimented by special Add-on Courses, designed by Industry stalwarts.
  • Recognized as Best BBA College in Patna Bihar.
  • ‘Learning by Doing’ pedagogy.
  • Complete exposure towards practical insight and preference.
  • Intensive Corporate Interaction
  • Special emphasis on Communicative English.
  • Several Personality Enhancement Training Programmes
  • More than 979 students are placed in Wipro & TCS
  • Most Hi-Tech Campus & State of the art Infrastructure
  • Enriched with a Team of Reputed & Experienced Faculties

Fee Structure

Course Duration  Affiliation Total Fee
BBM (PPU)   3 Years Patliputra University ₹1,79,000
B.Sc. (IT) (PPU)   3 Years Patliputra University ₹1,79,000
BCA (PPU)   3 Years Patliputra University ₹2,11,000
B.Com (P), (AKU)  3 Years Aryabhatta Knowledge University ₹1,31,000
BBA (AKU)  3 Years Aryabhatta Knowledge University ₹2,11,000
BCA (AKU)  3 Years Aryabhatta Knowledge University ₹2,11,000
PGDM (AIMA)  2 Years AIMA (All India Management Association) ₹1,78,000

– Internal Examination Fee (Per Semester): ₹1000/-

– Library Security Deposit (Refundable): ₹1000/-

The above Fee Structure would be offered under the Down Payment Mode (option 1) Contact: 9835024444, 7250767676

Frequently Asked Question

CIMAGE GROUP OF INSTITUTIONS is popularly known Best BBA college in Bihar. It offers the best Teaching Pedagogy, updated add-ons that are beneficial in the industrial sector, and the highest number of campus placement facilities in BCA Courses all over Patna, Bihar. CIMAGE Group of Institutions has been awarded by ASSOCHAM and many others awards and recognitions for extraordinary contributions and achievements in the field of IT & Management education.

CIMAGE Group of Institutions has been ranked as No.1 college in Bihar, Patna. India’s leading newspaper the “Times of India” published that the CIMAGE Group of Institutions is the NO. 1 college in Bihar, Patna for the study of IT and Management. Apart from this CIMAGE College offers the greatest number of campus placements in BBA Courses in Patna, Bihar.

Definitely YES, the CIMAGE Group of Institutions provides campus placements in MNCs after BBA. CIMAGE students are who opted for BBA Courses at placed in companies like WIPROTCSBig BasketUtkarsh Small Finance BankIndia MartICICI BankBig BasketAccentureInfosysPayPal, etc.

Definitely YES, a student pursuing BBA Course gets an upper hand opportunity for government jobs. However, the specific job opportunities and qualifications required will vary depending on the country and the specific government agency you are applying to. In some cases, additional education or experience may be required. A student of the BBA Course can seek jobs in central government through SSC.

BBA Courses are the most demanded business degree. CIMAGE Group of Institutions offers BBA courses with the highest campus placement. BBA is a versatile degree that can provide graduates with a strong foundation in business and open up a wide range of career opportunities. Generally, the demand for BBA graduates is high in fields such as finance, accounting, and marketing as these are the core functions of any business.

BBA can be a good career choice for individuals who are interested in pursuing a career in the business world and have the desire to gain a broad understanding of the various functions of business and the ability to specialize in a particular field. Learning BBA Course gives students a good kickstart who wish to develop managerial skills.

The main scope of a BBA (Bachelor of Business Administration) degree is to provide students with a broad understanding of the business world, including the various functional areas of business such as marketing, finance, accounting, human resources, and operations management

Definitely YES, a student is completely eligible for opting BBA Courses even if he/she had not done his/her 12th with Mathematics. BBA Course takes three years to complete and a student can go for specializations under BBA in Marketing, Finance, HR, Logistics, IB, etc.

There are thousands of colleges in India that offer BBA courses. Hence the selection process may vary from college to college but at CIMAGE Group of Institutions, a student has to give a written test and interview both to get selected for a BBA course.

Bachelor of Business Administration (BBA) program typically requires a high school diploma or equivalent, which includes passing 12th grade. Some universities or colleges may have specific minimum grade requirements for admission to a BBA program, but generally, a 12th pass is mandatory for eligibility for the course.

It depends on the individual’s career goals and interests. BBA (Bachelor of Business Administration) is a degree program that focuses on business management and administration, while B.COM (Bachelor of Commerce) is a degree program that focuses on commerce and finance.
Both degrees can lead to a variety of career options, but BBA may be more beneficial for those interested in management roles, while BCOM may be more beneficial for those interested in finance or accounting roles. Ultimately, it’s important to research and consider the curriculum, career opportunities, and personal goals before making a decision.

There are several career aspects of a BBA. Some of them are: –

  • MNCs
  • Healthcare setups
  • Private as well as
  • government offices
  • Financial Institutions
  • NGOs
  • Analyst investment
  • banking
  • Digital marketer
  • Blockchain expert

BBA (Bachelor of Business Administration) can be a useful degree for the future as it provides students with a broad understanding of the various aspects of business and management. Graduates with a BBA degree can pursue a wide range of career opportunities in various industries such as finance, marketing, human resources, and more.

BBA Entrance Exam is generally an objective type entrance test that evaluates
• English Language
• Quantitative Aptitude,
• Reasoning Ability
• Business & General Awareness.

The percentage required for admission to a BBA program can vary depending on the institution and the country where the program is offered.
In India, the percentage required for admission to a BBA program is generally around 50-60% in 10+2 or equivalent examinations. However, some institutions may have a higher cut-off percentage.

CIMAGE Group of Institutions works for the holistic development of students. Right from infrastructure, Campus life, education, teaching pedagogy, industrial exposure, placement opportunities, etc, we focus on all of the above

CIMAGE Group of Institutions is the best college for BBA in Patna with the highest number of campus placements at good MNCs, BANKS, Corporates, and many more. What makes CIMAGE College the best and different from other colleges in BIHAR is its updated add-on courses that are provided to every student of the BBA Course. These add-ons are planned under the guidance of Industry stalwarts.

YES, you can do BBA from Patna. CIMAGE Group of Institutions provides quality education with the highest number of placements and shares a strong alumni network all over the country.

Yes, The Student Credit Card Scheme is an initiative taken by the Bihar government for financially weaker students to pursue their education after the 12th.

Yes, a student who belongs to Hindi Medium can pursue a BBA Course at CIMAGE College. For such students, CIMAGE College offers the facility of a Bridge Course at the start of the session, which helps them to develop their understanding of English, IT, Newspaper reading, management games, etc.

BBA Course Detailed Syllabus

Concept of Management:  Definition, Nature, scope, and overall view of Management, Relation with other social sciences and industry.

Evolution of Management thought:

(A) Classical Theory of Management.

(A1) Bureaucracy- Introduced by Max Weber.

(A2) Scientific Management – F.W. Taylor and his followers. (A3) Process Management – H. Fayal and others.

(B) Neoclassical Theory of Management.

(B1) Human Relations – B.E. Mayo and Roethlisberger

(B2) Behavioral Science Approach – D. McGregor, A. Maslow & others. (C) Modern Management theories: Peter Drucker.

Management Functions: Planning, Organizing, Staffing, Directing, and Controlling.

Executive Functions:  Production, Marketing, Finance, Personnel.

Planning:  Concept, Nature, Importance, Objectives, Policies, Procedure, Strategies, and methods of Decision Making

Organization: Definition, Theories of Organization, Forms of organization, Formal and Informal Organization, Types of Formal Organizations, Departmentation, Line and Staff Relationship, Span of Management, Authority, Responsibility, Delegation, Centralization, Decentralization, Committees.

Staffing:  Selection, Recruitment, Training, Development, and, Welfare.

Directing:  Leadership and Supervision, Motivation and Communication

Controlling: The Elements, Process, and, style of Control, Techniques of control. Social

Responsibility of business

Text Books:

•   Koontz and O’Donnell – Principles of Management, Essentials of Management.

•   Theo Heiman – Management Theory and Practice.

Reference Books:

•   P.F.  Drucker – Management -Task and Responsibility

•   P.F.  Drucker – The Practice of Management

•   Newman and Warren – Process of Management

•   E.F.L. Beach- The Principles and Practical Management

•   H.F.  Merrill – Classics in Management — Preface

•   Mee J.E. – Management Thought in a Dynamic Economy

•   Daniel A. Wren – The Evolution of Management — Thought

•   S. N. Banerjee – Principles of Management

Section I

• Demand, supply & market equilibrium, Demand ANALYSIS:  Nature of demand for a product individual demand, Market demand, determinants of demand, concepts of income elasticity of demand price elasticity of demand, revenue concepts.

Section II

•   Theory of consumer behavior: Marginal utility theory:  indifference curve theory.

•   Theory of production and costs:  production with one variable input:  production and optimal input proportions; two variable inputs: Theory of costs in the short run and long run.

Section III

Theory of firm and market organization:  pricing under perfect competition; pricing under monopoly, pure and discriminating; pricing under monopolistic competition; pricing under oligopoly, kinked demand curve, and price leadership.

Text Books:

I. Samuelson, P & Nordhaus, W. (2009) Economics, 18th Edition, McGraw Hill Education.

2.  Dwivedi, D.N. (2008) Managerial Economics, 7th edition, Vikas Publishing House.

Reference Books:

l.  Salvatore, D.  ((2006)) Managerial Economics in a Global Economy, 6th edition, Oxford University Press.

2.  Kreps, D. (2009). Microeconomics for Managers, 1st edition, Viva Books Pvt. Ltd.

3. Peterson, L. and Jain ((2006)) Managerial Economics, 4th edition, Pearson Education.

4. Colander, D, C (2008) Economics, McGraw Hill Education.

Section I

• Introduction to macroeconomics: Macro static and macro dynamics.

• National Income:  Concepts, analysis and measurement through double entry, sectoral accounting and matrix approach.

• Keynesian theory of income determination: Concept of employment, determinant of macroeconomics equilibrium with aggregate demand and aggregate supply analysis.


Section II

• Consumption: Meaning, determinant and importance. Consumption function. Theories of consumption — absolute income, relative income and permanent income hypothesis.

• Theory of multiplier:  Income generation process in a static and dynamic   setting.  Tax multiplier, foreign trade multiplier and balanced budget multiplier bankers from multiplier process, relevance of multiplier to a developing economy.


Section III

• Theory of investment:   Management   efficiency   of capital   and   measures   to promote investment, internal rate determination — classical, non-classical and Keynesian control.

• Inflation: Meaning, types and theories, stabilization policies monetary and fiscal policies.


Text Books:

1. Soga, Elrod, (2008) Macro Economics, 1st edition, Pearson Education.

2. Agarwal, ((2010)) Macroeconomics Theory and Policy, 1st edition, Pearson Education.

Reference Books:

1.  Dwivedi, D. N., ((2005)) Macro Economics, McGraw Hill Education.

2.  Mishra, S.  K. and Puri, V.K., ((2003)), Modern Macro-Economic Theory, Himalaya Publishing House.

3. Shapiro, E., ((2003)) Macro-Economic Analysis, McGraw Hill Education.

4. Hershey, Mark, (2009) Fundamentals   of Managerial Economics, 9th edition, Cengage Learning.

Section I

• Basic components of a computer system: Function units and their interrelation.

• Types of a computer system: Computer categories & classification.
• Information Technology: Introduction, New   Developments, Information    Systems; Software a data, Application in Business & Industry,  Home,  Education  & Training, Entertainment & Arts,  Science, Engineering and, Math.
• Communication – The Electronic Web:  Network Applications:  Fax, voice, Information Services, Person to person Communication, Group Communication;
• LAN:  Architecture, System; Introduction to WAN; Link between Networks:  Devices  & Media, Protocol and dial up access.
• World Wide Web:  Introduction, Web access through online services, Using a Web Browser.
• Internet and Intranet:  Meaning of Internet; Difference between Internet and Intranet:  Introduction to TCP/IP; Setting up an Internet, what is internet addressing, IP address; types of Internet connections, sending and reading e-mails.


Section II

• MS-Excel: Concepts of the spreadsheet, building a spreadsheet application using formulae, conditional calculations, and inbuilt functions; printing worksheets; using graph plotting capabilities spreadsheet package to display and print graphs; database management & interfacing spreadsheets with  database systems; writing macros and  creating  customized menus with macros.

• MS – Word:  Creating and editing files, basic formatting and text  enhancement,  block operations,  printing, file management  global searches  & substitutions, special print features merging files with mail merge, checking  spelling with spell star, index & table of contents.

• MS – PowerPoint:  Creation of new slides;  Slides  from  templates;  Animation   effects; Inserting objects in the slides; Creating hyperlinks; embedding  audio/video  files.


Section III

• Windows: What is Windows, using the programmed manager to run programmed, creating and using ICONS, using the file manager to work with directions, files and disks; customizing windows with  the  control  panel,  installing  a  printer  and  using  the  print  manager  using

windows accessories like windows write, paintbrush etc.

• Linux:  Introduction; Flavors of Linux — Debian Family, Red Hat Family; Graphical Desktop Display Managers — GNOME, Unity, KDE – features, functions, customizations, default programs, software engagement.  LibreOffice suite, GIMP, Inkscape, Scribus.

Text Books:

1. ITL, ESL, (2005) Introduction to Infotech, 1st edition, Pearson Education.

2.  Goyal, Anita, (20 l 0) Computer Fundamentals, 1st Edition, Pearson Education.


Reference Books:

1.  Joseph A. Brady and Ellen F Monk, (2007) Problem-Solving Cases in Microsoft and Excel,

Fourth Annual Edition, Thomson Learning.

2.  Rajaraman, V., (2009) Introduction to Information Technology, Prentice Hall of India.

Section I

• Marketing:  Nature and scope of marketing, concepts of traditional and modern marketing, marketing environment-marketing and its environment.

• Consumer Buying Behavior:  Factors affecting, purchase behavior.


Section II

• Market segmentation: Nature, basis & strategies.

• Marketing mix: Introduction & factors affecting.

• Product decisions: Product definition, new product development process, product life cycle, positioning, branding & packaging decisions.


Section III

•  Pricing decision: Importance, objectives & strategies.

•  Product promotion: Promotion mix & factors affecting it.

•  Distribution: Channel   decisions, types   & factors, physical   distribution   system &   its components.

•  Marketing of  services:   Introducing   services, characteristics, services   marketing   mix, successful marketing of service, mastering service quality.


Text Books:

1.  Kotler, Armstrong, Agnihotri and Beque, (2010), Principles of Marketing- A South Asian

Perspective, 13th edition, Pearson Education.

2.  Ramaswamy and Nam Kumar, S., (2009), Marketing Management Global Perspective:  Indian

Context, McMillan, Delhi.



I.  Saxena, Ranjan, (2008), Marketing Management, 3rd edition, McGraw Hill Education.

2.  Kumar, Aran and Meenakshi, N., (2009), Marketing Management, Vikas Publishing House.

3. Russel, Winer, (2007), Marketing Management, 3rd edition, Pearson Education.

4.  Kotler, Koshi Jha, (2009), Marketing Management, 13 edition, Pearson Education.

Business Correspondence:  Structure of a Letter, Inquiry Letter, Sales Letter, Order Letter, Complaints, Complaint Handling, Routine letter

Government Correspondence: Memo, Agenda, Minutes, Proposals.

Writing Skills:  Report Writing, Composition (argumentative, explanatory, descriptive and narrative), Paragraph writing

Grammar:  Sentence Structure, Idiomatic Usage of Language, Tenses, Direct & Indirect Parts of Speech, Active & Passive Voice, Vocabulary.

Selected Short Stories: Three short stories from the book, “Added Value: The Life Stories of lndian Business Leaders.” By Peter Church, Lotus Collection, New Delhi.

I. Rahul Bajaj/ Bajaj Group (Page No. 20)

2.  Subhash Chandra/ Eyssel Group/Zee TV (Page No. 40)

3.  NR Narayana Murthy/Infosys (Page No.  148)


Preparation for Job: Writing Applications for Jobs, Preparing Curriculum Vitae, Preparing for Interviews, Preparing for Group Discussions.


Text Books :

1.  Added Value: The Life Stories of Indian Business Leaders; Peter Church; Roli Books.

2.  Organizations – Structures, Processes and Outcomes; Richard Hall; Prentice Hall India.

3.  English for the Secretary; Yvonne Hoban; Tata McGraw Hill.

4.  Technical Communication:   M. Raman & S. Sharma; Oxford University Press.

5. Business Communication Process and Product: M.E. Guffey; Thomson Learning.


Reference Books:


1. Human Behavior at Work; John W New storm & Keith Davis; Tata McGraw Hill.

2.  The Most Common Mistakes in English Usage; Thomas Elliot Berry, Tata McGraw Hill.

3.  Business Communication: R.K.  Madhukar; Vikas Publication.

Section I

• Principles of Modern Industry Division of Labour, Standardization, Scientific Management,  Rationalization,  Integration, Combination — Horizontal and Vertical,  Factors leading  to combination, Forms of Business Combination — Trusts,  Cartels,  Syndicates, Holding Companies.

• Forms of Business Organizations and Ownership:  Sole Proprietorships, Partnerships, Joint Stock Companies, Managing Agency System, Public and Pvt. Cos.  Public Management and its various functions.


Section II

• Economic Environment:   Economic systems, economic planning   in [India, objectives, strategies and evaluation of current five-year plan. Industrial policy and industrial licensing. New economic policies.

 Political Environment:  Three political institutions- Legislature, Executive and Judiciary. Fundamental rights and Directive Principles of state policy. Rationale and extent of state intervention.

•  Social environment:  social responsibility of business, consumer movement & Consumer Protection Act 1986, The Environment Protection Act 1986.

• Technological environment: Impact of technology on business.  Technological policy, import of technology, appropriate technology, problems in technology transfer.

• Structure of Public Enterprises in India: Public and Joint Sectors, Management of Industries


Text Books


1.Robert; Lawrence, (2009) Modern Business Organization, McMillan India.

2.Tulsian, P.  C. (2009) Business Organization   & Management, 2nd edition, Pearson Education.


Reference Books

1.Basu, C. R.  (2008) Business Organization and Management, McGraw Hill Education.

2.Basu, C, (2010)   Business Organization and Management, 1st Edition, McGraw Hill Education.

3.Gupta, C.B., (2010) Modern Business Organization and Management, Dhan pat Rai & Sons.

4.Agarwal, N.  P, Tailor, R.  K., (2008) Business Organization and Management, Dhan pat Rai & Sons.


Section I

• Accounting – Introduction,  importance and scope,  concepts & conventions —  Introduction generally   accepted  accounting   principles,   Double  Entry  Framework:   The  accounting equation, Accounting cycle —  Journals,  Ledgers, Purchase Book,  Sales  Book, Cash Book, Petty Cash Book, Trial Balance.


Section II

• Preparation of financial statements — Profit and loss account and Balance Sheet with necessary adjustments.

• Analysis and interpretation of Financial Statement – meaning and significance.

Section III

• Tools of Financial Analysis — Ratio Analysis, Trend Analysis, Common size and Comparative Financial Statement.

• Fund Flow Statement and Cash Flow Statement

• Marginal Costing, Break-Even Analysis, Applications of Marginal Costing.



Section IV

• Concept & classification:  Material, labour,  overhead,  fixed &  variable,  direct &  indirect, product & period costs.

• Cost volume profit analysis: Contribution, PV ratios, Break even analysis


Section V

• Conditions of boom & depression, margin of safety.

•  Relevant costs & decision making:  Pricing product profitability, make or buy decision.


Section VI

• Standard costing and variance analysis:  Material labour & overhead, reconciliation between budgeted profit and actual profit, preparation of cost-sheet.


Text Books:

1.  Tulsian, P.C., (2009) Financial Accountancy, 2nd edition, Pearson Education.

2. Maheshwari, S.N. and Maheshwari, S.K. (2009) An Introduction to Accountancy, Eighth Edition, Vikas Publishing House.


Reference Books:

1. Bhattacharyya, Ashish K., (20I0) Essentials of Financial Accounting, Prentice Hall of India.

2. Rajasekar, (20I0), Financial Accounting, 1st edition, Pearson Education.

3. Bhattacharya, S.K.  and Dearden, J., (2003) Accounting for Manager — Text and Cases, 3rd Edition, Vikas Publishing House.

4.  Gautier, M.W.E.  and under down, B.  (2010).  Accounting Theory and Practice, Pearson Education.

Section I

• Organizational Behavior – What managers do, definition of OB, field of OB, contributing discipline to OB, models of OB, challenges and opportunities for OB.

• Foundations of Individual behavior – meaning, biographical characteristics, ability, and learning Values, Attitudes and Job satisfaction

• Personality, Emotion and Emotional Intelligence

• Perception- Process & principles, Nature & importance, sensation vs perception, Perceptual selectivity, organization, errors and social perception


Section II

• Motivation – Concept, Theories of Maslow, Herzberg, McClelland, Porter & Lawler Model, Application of Motivation concept.

• Foundations of Group Behavior- types, theories, Group formation, development and structure, group processes, group decision- making techniques, work teams.

• Interpersonal Skill – Transactional analysis, Life Positions, Johari Window, games and strokes, body language

• Leadership: Concept, theories, models, Styles and their application.

• Communication Process-Types, processes and reaction patterns


Section III

•  Power and politics in organization

•  Conflict Management, Stress Management

•  Organizational Culture


Text Books:

1. Robbins, S.P.   and Sanghi, S., (2009), Organizational Behavior; 13th edition, Pearson Education.

2. Singh, Kavita, (2010), Organizational Behavior:   Text and  Cases,   1st  edition,   Pearson Education.


Reference Books:

1.Luthans, Fred, (2008), Organizational Behavior, 11th Edition, McGraw Hill Education.

2.Mirza, S., (2003), Organizational Behavior, Ist Edition, McGraw Hill Education.

3.McShane, Steven, Von, Glinow and Sharma, Radha, (2008), Organizational Behavior, 4th

Edition, McGraw Hill Education.

4.Kinicki, Angelo and Kreitner, Robert, ((2005)), Organizational Behavior, 2nd Edition, McGraw Hill Education.

Section I

•  Set theory, linear and quadratic equation. Permutations and combinations.

Section II

• Binomial theory, arithmetic and geometric progressions, functions, limitations   and continuity, differential calculus, maxima and minima; (excluding trigonometric functions).

Section III

• Integral   calculus   — Integration   by  parts,   by  substitution,   by  partial   fractions  and  its applications to business (excluding trigonometric functions).

• Matrix:  Algebra of Matrices, simultaneous equations, gauss limitation methods and their application to business.


Text Books:

1. Vohra, N.D., (2009) Quantitative Techniques in Management, 4th edition, McGraw Hill Education.

2.  Vishwanathan, P.K., (2008) Business Statistics and Applied Orientation, 1st edition, Pearson



Reference Books

1.  Rajagopalan, S. and Sattanathan, R., (2009) Business Statistics  & Operations Research, 2ndEdition, McGraw Hill Education.

2.  Sharma, J.K., (2009) Operations Research:  Problems & Solutions, 2nd edition, Macmillan India Ltd.

3.  Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.

4.  Render,  Barry,  Stair,   R.M., Hanna,  M.E.,  and Badri,  (2009)  Quantitative  Analysis  for Management, l 0th edition, Pearson Education.

Section I

• Introduction:   Definition &  Significance,   Evolution,  MIS  Support  for  Programmed  and

Non-Programmed Decision Making, Model of Decision Making.

• Structure of MIS:  Based on Management Activity & Organizational Function, Conceptual & Physical Structure of M1S.

• Systems Concept:  Definition of a System, Types of Systems, Sub-System, and Systems Concepts & Organization.

• Information Concept:   Definition of information, Information Presentation,  Quality  of Information.


Section II

• Decision Support Systems:  Characteristics   of DSS,  Decision Support  &  Structure  of Decision  Making.  Decision Support & Repetitiveness of Decisions. Classes of DSS, DSS Users, GDSS, Characteristics of GOSS.

• Organization & Information Systems:  Relationship, Salient Feature of Organization, Effect of organization on Information Systems and Vice Versa.

• Advanced Information Systems:  Knowledge Work Systems, Executive Support Systems, Expert Systems Artificial intelligence.


Section III

• ERP: An Introduction, Application Examples of Information Systems.

Text Books:

1. Elmasri and Navathe, (2009), Fundamentals of Database Systems, 5th  edition,  Pearson Education.

2. ITL Education Ltd., (2010), Introduction to Database System, Pearson Education.

Reference Books:

1. Ramakrishnan, R. and Gehrke, J.  (2007), Database Management   Systems, 3rd edition, McGraw-Hill Education.

2. Kanan, A. and Date, C.  J., (2006), An Introduction to Database System,  Vol. I & Vol. II, 8th edition, Addison Wesley Publishing Company.

3. Singh.   S.  L., (2008), Database System Concept and Application, 2nd edition, Pearson Education.

4. Atul, Kahate, (2006), Introduction to Database Management   System, 1st edition Pearson Education.

Section I: Grammar

Expressing in Style; Words often confused; One-word substitution; Phrases; Idioms.


Section II: Advanced Reading

Paraphrasing; Interpreting visual information: Tables, Graphs, Charts; Speed    Reading. Comprehension and Analysis of the book, “Who Moved My Cheese.”


Section III: Effective Writing

Business Correspondences:  Fax, Email; Taking Notes; Making Inquiries; Placing Orders; Asking & Giving Information; Registering Complaints; Handling Complaints; Drafting Notices; Job Applications; Expository Composition; Argumentative Composition; Techniques of Argument; Logical Presentation; Descriptive   Composition;   Narrative  Composition;   Summary  Writing, Proposal; Abstract, Agenda, Minutes.

Section IV: Speaking

Business Etiquettes; Impromptu Speech; Debate; Role Play; Presentations.


Section V: Listening

Business-related Conversation Exercises.

Reference Books:

1.  Spencer Johnson; Who Moved My Cheese; Vermilion; (2009).

2.  Balasubramanian, T., A Textbook of English Phonetics for Indian Students; Macmillan  India, Delhi (1998).

3. McLaren, Stephen., Writing Essays and Report: A Student’s Guide; Viva Books, New Delhi


4.  Burton Roberts, N., Analyzing Sentences; Longman, London (1986).

5.  Welker, H. And Hagemann, L., A Modern Course in English Syntax; Croom Helm, London (1985).


BBA 207 – Lab:   204

Section I

•   Consumer Behavior: Nature & Application.

•   Consumer as an individual

•   Consumer needs & Motivations.

•   Influence of personality, psychographics & attitude on consumer behavior.


Section II

•   Consumer as a perceiver & learner.

•   Individual differences in behavior personality, values, lifestyle.

•   Consumer behavior & external influences

•   Group dynamic & consumer reference groups


Section III

•   Social class & Status.

•   Culture & ethical values.

•   Family & household influences.

•   Situational influences.


Text Books:

1.  Still.  K.R., Cundiff.  E.W & Govoni. N.A.P “Sales Management — Decision Strategies and Cases., 5th Ed ((2009) Impression), Pearson Education.

2.  Tanner Jr., JF., Honeycutt Jr., E.D. and Erffmeyer, R.C. (2009) Sales Management, Pearson Education, New Delhi


Reference Books:

1.  Donaldson   Bill (2007)   Sales Management, Principles, Process and Practice Palgrave Macmillan.

2.  Havaldar. K.K.  & Cavale V.M (2007) Sales and Distribution Management – Text & Cases, Tata Mc Graw Hill  Publishing Company, New Delhi.

3. Jobber, David and Lancaster, Geoffrey,  (2006), Selling and Sales Management,  7th Edition, Pearson Education, New Delhi

4.  Ingram, LaForge, Avila.,  Schwenker Jr,  Williams (2007),  Sales Management-Analysis  and Decision Making. Thomson South — Western.

Section I

•  Scope of Financial  Management,  Traditional  Approach,  Modern  approach,  Investment Decision,  Financing  Decision,  Dividend  decision,  Objectives  of Financial  management, Profit Maximization vs Wealth Maximization.


Section II

•  Capital Budgeting-Meaning, importance  and various techniques-accounting  rate of return, pay back method,  net present value,  net terminal  value, internal  rate of return,  profitability index method.

•   Measurement  of cost  of capital:  cost  of debt,  cost  of preference  shares,  costs  of equity shares, calculation of overall cost of capital based on Historical and Market Weights.


Section III

• Operating and Financial Leverage, Capital Structure Decision. NI approach, NOI approach, MM approach, Traditional approach.

• Working Capital Management-Definition, importance, factors affecting working capital. Sources of raising working capital finance.


Text Books:

I.  Khan M.Y, Jain P.K., (2010), Financial Management, 3rd edition, McGraw Hill Education.

2.  Maheshwari   S.N., (2009), Financial   Management-  Principles  and  Practice,  9th  Edition Sultan Chand & Sons.


Reference Books:

I.  Kapii, Sheeba, (20 I 0), Financial Management, Ist edition, Pearson Education.

2.  Burk Demazo, (2010), Financial Management, Pearson Education.

3. Ross, Stephen, Wester field, R., and Jaffe, J., (2004), Corporate Finance,  7th Edition, McGraw Hill Education.

4.  Pandey I. M., (2007), Financial Management, Vikas Publishing House.

Section I

•  Introduction:    Meaning,  scope,    objectives    and    importance    of   Human    Resource Management, Personnel Management, its functions, policies & roles. Organizing the Human Resource Management   department in the organization.  Human Resource   Management practices in India.

•   HR audit

•   Human Resource Planning:  Definition, objectives, process and importance, job analysis, description, specification, Recruitment, selection, placement and induction process.


Section II

• Personnel Development Program: Employee training, executive development and career planning & development, performance appraisal.

• Job Compensation: Job evaluation, wage & salary administration,  incentive plans & fringe benefits, variable compensation  individual & group.

•   Promotions, demotions, transfers, separation, absenteeism & turnover.


Section III

•  Quality of work life & quality circles, job satisfaction and morale. Social security, health and safety, employee welfare.

•   Counseling for effective Human Resource Development.

•   Human  Relations:  definition,  objectives  &  approaches   to  human  relations,  employee grievances   and   discipline,   participation   &   empowerment,   Introduction    to   collective bargaining.


Text Books:

1. Aswat Appa, K., (2010), Human Resource Management, McGraw Hill Education.

2.  DeCenzo, D. A. and Robbins, S.P.  (2007), Fundamentals of Human Resource Management, 9th edition, John Wiley.


Reference Books:

1.  Durai, Praveen, (2010), Human Resource Management, Pearson Education.

2.  Monappa, A. and Saiyadain, M., ((2001)), Personnel Management, McGraw-Hill Education.

3.  Dessler, Gary, ((2004)) Human Resource Management, Pearson Education.

4. Jyothi, P.  and Venkatesh, D.N, (2006), Human Resource Management, Oxford  Higher Education. 

Section I

• Data Analysis: collection and presentation of business data, Measure of Central Tendency

• Measures of Dispersion: Range Quartile Deviation, Mean Deviation, and   Standard Deviation

•   Measures of Variations Skewness and Kurtosis

• Correlation Analysis: Rank Method & Karl Pearson’s Coefficient of Correlation and Properties of Correlation.

•  Regression Analysis:  Fitting of a Regression Line and Interpretation  of Results,  Properties of Regression Coefficients and Relationship between Regression and Correlation


Section II

• Theory of Probability: Law, Conditional Probability, Bayes’ Theorem & Probability


•   Forecasting: Techniques, Exponential smoothing & Regression

•   Theoretical Distributions: Binomial, Poisson, and Normal Distribution

•   Theory of Estimation


Text Books:

1.  Trivedi, ((2010)), Business Mathematics, 1st edition, Pearson Education.

2.  Bhardwaj, R.S. (2000). Mathematics for Economics and Business, Excel Books.


Reference Books:

1. Raghava Chari, M, ((2004)), Mathematics for Management, McGraw Hill Education.

2. Cleaves, Cheryl, and Hobbs, Margie, (2008) Business Math, 7th Edition, Prentice Hall.

3. Tuttle, Michael, D., (2008) Practical Business Math: An Applications Approach, 8th Edition, Prentice Hall.

4. Khan, Shadab, (2008) A Text Book of Business Mathematics, Anmol Publications. 

Section I:

Different types of Media Vehicles; Broadcast; Electronic, Print, Outdoor, and Non-conventional.


Section II:

Promotional Mix:  l. Advertising:  History; Types; Marketing Mix; Objectives; DAGMAR; Budget; Positioning; Ethics; 2. Sales promotion: Introduction, Types, Tools,  Ethics, Case Studies; 3. Direct Marketing:   Tools:   Writing   of  mailers;   4.   Public   Relationship:   Introduction;   Tools;   Event Management; 5. Personal Selling :  Introduction; Steps.


Reference Books:

1. Advertising: Belch & Belch.

2. Advertising: Zeigler

3. Promotion: Burnette.

4. Marketing: Chu Nawala.

5.  Marketing Management: Philip Kotler

Unit 1

Income Tax Aet-1961.  (Meaning, Concepts and Definitions)

Income, Person, Assesses, Assessment year, Previous year, Agricultural Income, Exempted Income, Residential Status of an Assesses, Fringe benefit Tax, Tax deducted at Source, Capital and Revenue Income and expenditure.



Computation of Taxable Income under the different head’s oncome.

a) Profits and Gains: Definitions, Deductions expressly allowed and Business and professions disallowed (Theory and Problems).

b) Capital Gains:  Chargeability-definitions-Cost improvement short term and long-term capital

gains-deductions (Theory only).

c) Income from other sources: Chargeability-deductions-Amounts not deductible (Theory only).



Tax Planning with Reference to Financial Management Decisions.

I. Capital Structure; 2. Dividend Policy including Section 194; 3. Inter-Corporate Dividend; 4. Bonus Shares – Equity and Preference Shareholders.




Tax deducted at source-Return of Income-Advance payment of Tax- methods of payment of tax Forms of Returns-Refund of Tax. (Theory). Central Sales Tax Act 1956 — Introduction; VAT, Registration of Dealers, Levy and Collection of Tax and Penalties. Service Tax (Finance Act 1994).



Income Tax Authorities:

Organization structure of Income Tax Authorities /Administrative and Judicial Originations) Central Board of Direct Tax (Functions and powers of various Income Tax Authorities).

Text Books:

I.  Indian Income Tax Act; Vinod Singhania.

2.   Students guide to Income Tax; Dr. Vinod Singhania.

3.   Income Tax, Ahuja and Gupta; Bharat Prakashan.

4.   Indian Income Tax Act; H.C. Malhotra.

5.   Income Tax Act; R.N. Lakhotia.

6.   Income Tax and Central Sales tax Law and Practice; 30th edition; Lal, B.B., (2009), Pearson Education.


Reference Books:

I. Ahuja, Girish and Gupta, Ravi; Systematic Approach to Income Tax, Latest Edition, Bharat Law House.

2. Datey, V.S.; Indirect Taxes – Law and Practice, latest edition, Taxman Publications.

3. Government of lndia, Bare Acts (Income Tax, Service Tax, Excise and Customs). 


Section I

Introduction: Definition, Scope, Methods and Branches of Psychology (with special reference to Industrial/Organizational   Psychology).   Major Viewpoints   – Behavioristic approach,  Gestalt school, Psychoanalytic school (Freud).


Section II

Sensation, Attention and Perception: Attributes and  classification  of  sensation;  Attention-Determinants, shift, fluctuations, distraction; Perception — Definition, determinants.


Learning   Process:   Factors of Learning,  Theories  – Connectionism,   Classical   and  Operant Conditioning, Programmed Learning.


Memory:  Encoding, Storage, Retrieval; STM, LTM, Other types.  Forgetting – its causes. Emotion: Reaction (types), Physiological   basis.   Intelligence:   Definition,  Concept   of  IQ,  Emotional Intelligence. Personality:  Definition, Types, Traits, Tests.


Text Books:

1. Atkinson, R.L., et al: Introduction to Psychology, Harcourt Brace Jovanovich.

2. Baron, R.A: Psychology:  The Essential Science, Allyn and Bacon.

Reference Books:

1. Morgan, C.T., et:  Introduction to Psychology; McGraw Hill.

2. Munn, N.L., et al:  Introduction to Psychology; Oxford, TBH Publishing.

3. Woodworth, R.S., & Schlosberg, H: Experimental Psychology, Oxford & IBH Publishing.

Section I

• Definition, nature, scope, and  importance  of strategy;  and strategic  management  (Business policy).  Strategic decision-making.  Process of strategic  management and  levels  at which strategy operates. Role of strategists.

• Defining strategic intent:  Vision, Mission, Business definition, Goals and Objectives.


Section II

•   Environmental    Appraisal:    Concept    of   environment, components    of environment (Economic,  legal, social,  political and technological). Environmental scanning techniques


•Corporate level strategies: Stability, Expansion, Retrenchment and Combination strategies. Corporate restructuring. Concept of Synergy.

• Business level strategies:  Porter’s  framework  of competitive  strategies;  Conditions,  risks and benefits of Cost  leadership,  Differentiation  and Focus  strategies.  Location and timing tactics. Concept, Importance, Building and use of Core Competence.


Section III

• Strategic Analysis and choice:  Corporate level analysis (BCG, GE Nine-cell, Hofer’s product market  evolution   and  Shell  Directional   policy  Matrix).  Industry level analysis; Porter’s five forces model. Qualitative factors in strategic choice.

• Strategic control and operational Control. Organizational systems and Techniques   of strategic evaluation.


Text Books:

1. Kazmi, Azhar, (2008), Strategic Management and Business Policy, 3rd Edition, McGraw Hill Education.

2. Ghosh, P.  K., (2006), Strategic Planning  and  Management,  8th Edition,  Sultan  Chand  & Sons, New Delhi.


Reference Books:

1.  Walker, Gordon, (2005), Modern Competitive Strategy, 1st Edition, McGraw Hill Education.

2.  Weelen, (2009), Concepts   in  Strategic  Management  and  Business   Policy,   12th  edition, Pearson Education.

3. Fred, David, (2008), Strategic Management: Concepts and Cases, 12th  Edition,  Prentice hall of lndia

4.  Appar Rao C, (2008), Strategy Management and Business  Policy, Excel Book.

Section I

• Operations Management – Concepts; Functions, introduction, nature and scope,  strategic issues- impact of quality, cost, flexibility and efficiency

•  Product   Design   & Development   – Product   Design   and   its   Characteristics;   Product Development Process (Technical); Product Development Techniques.

•   Process Selection – Project, Job, Batch, Mass & Process types of Production Systems;

•   Product – Process Mix

•   Facility Location & Layout – importance; Factors in Location Analysis; Location Analysis (Techniques; Basic Types of Layouts, mode of processing- job shop or process layout- flow line or product layout, Hybrid layout, Cellular manufacturing,   line  balancing,   material handling


Section II

•  Capacity Planning – Concepts; Factors Affective Capacity.  Planning, capacity Planning Decisions.

•   Production Planning & Control (PPC) – Concepts, Objectives; Functions

•   Materials   Management – Concepts, Objectives, supply   chain,  MRP-I  and   MRP-II, inventory control models Functions


Section III

• Quality Management – Quality Concepts, Difference  Between Inspection, Quality Control, Quality Assurances, Total Quality Management-Quality function deployment-monitoring performance   for   quality   and   improvement-   Kaizen,   incremental   vs.   break   through improvement, QM  tools,  ISO  9000,  Just-in-  time(JIT)  philosophy,  Kan  ban  production system, world class manufacturing, TPM; Control Charts; acceptance  Sampling


Text Books:

I.  Muehlemann, (2008), Production and Operations Management, 6th edition, Pearson Education.

2. Mahadevan, (2010), Operations Management, Theory and Practical, Pearson Education.


References Books:

I. Kachru, Upender, (2006), Production and Operation Management, Excel Books.

2. Chary, S.N and Paneer Selvam R., (2009), Production and Operations Management, McGraw Hill Education.

3. Stevenson, W. J, (2007), Operations Management, 9th Edition, McGraw Hill Education.

4.  Gaither, Norman  and  Frazier,  G.,  (2004),  Operations  Management,  9th Edition,  Cengage Learning.

Operations Research

Section I

• Introduction to OR Managerial Decision Making and OR. OR Models:  Principles and Types.

• Linear Programming:  Problem Formulation, Graphical & Simplex Method, Duality, and Sensitivity Analysis


Section II

• Transportation Models, Transshipment Problem, Traveling Salesman Problem, Assignment Models.

• Game Theory –Two-person zero sum gaine, Pure strategy, mixed strategy & saddle point, rules of dominance, Solution of special kind of games

• Decision Theory – Maximax, maximin, minimax regret criterion, Laplace criterion etc.


Section III

•   Waiting line models – Components and operating characteristics of Queuing system and channel configurations




Section I

•  Introduction, concepts & significance, functions.

• Physical distribution, transportation, inventory control, ware housing, packaging, material handling, order processing, location analysis.


Section II

• Logistic Cost: Inventory, warehousing, production  cost, channels,   communication, transportation, material handling, packaging, customer service.


Section Ill

•   Logistic information systems: Need, components and design.

• Transportation modes, made choice, inter transport, containerization, routing,  logistic organization.


Text Books:

1.  Vohra, N.D.,  (2009) Quantitative  Techniques in  Management,  4th edition,  McGraw Hill


2.  Vishwanathan, P.K.,(2008) Business Statistics and Applied Orientation,  Ist edition, Pearson Education.


Reference Books:

I. Rajagopalan, S. and Sattanathan,  R., (2009) Business Statistics & Operations Research, 2nd Edition, McGraw  Hill Education.

2. Sharma, J.K., (2009) Operations Research:  Problems & Solutions,  2nd edition,  Macmillan India Ltd.

3. Taha, Hamdy, (2008) Operations Research: An Introduction, 8th edition, Pearson Education.

Section I

• Project:  Definition,  characteristics,  importance,  types,  steps in  identification  of projects, project life-cycle.

•   Project management: meaning and scope.

•  Technical appraisal, Environmental appraisal, Managerial appraisal.


Section II

• Economic & market appraisal including market survey for forecasting future demand and sales.

• Financial appraisal:  project cost estimation & working capital requirements, sources of funds, appropriate composition of funds (capital  budgeting),  preparation  of projected financial  statements viz.  Projected balance sheet, projected income statement,  projected funds & cash flow statements. Preparation of detailed project report.

• Need & techniques for ranking of projects:  payback method, accounting rate of return, internal rate of return, net present value method, net terminal value method, multiple internal rate of return.


Text Books:

1.  Pinto, (2009), Project Management, Ist Edition, Pearson Education.

2.  Maheshwari, S.N., (2009), Management Accounting & Financial Control, 14th edition, Sultan Chand & Sons.


Reference Books:

I. Chandra, Prasanna, (2009), Projects: Planning, Analysis, Financing, Implementation and Review, 7th edition, McGraw Hill Education.

2.  Choudhury, S, (2007).  Project Management, 1st Edition, Tata Mc Graw Hill Publishing Company.

3.  Bhavesh, M. Patel (2009). Project Management: Strategic Financial Planning Evaluation and Control, Vikas Publishing House Pvt. Ltd.

4.  Panneerselvam, R., and Senthil Kumar, P, (2007), Project Management, Prentice Hall of India.

Section I

Indian Society: Social Stratification: Caste System, Class System, Communities, Ethnic Groups, Religions,   Weaker  Sections  and  Minorities,   Constitutional  Provisions   for  Scheduled   Castes, Scheduled Tribes and other Backward Classes.


Section II

Socio-Economic Problems: Poverty, Illiteracy, Unemployment, Housing, Child Labour, Migration, Occupational Diseases, Insurgency, Terrorism, Crime, Project Affected People, Social Destitution, Beggary, Aged Population, Juvenile Delinquency, Problems in Family Life.


Section III

Indian Culture:  Features, Characteristics and Diversity.  Differences with Western Culture, Human Values, Values in Work Life, Value Crisis in Contemporary Indian Society.


Section IV

Research Methods: Terminology: Data and Information, Validity and Reliability, Deduction and Induction,  Quantitative and Quantitative  Methods.  Research Project:  Choice  of Topic, Writing a Research Proposal -Objective, Hypothesis, Methodology, Timeframe. Research Design: Exploratory, Descriptive and Experimental design.


Section V

Research Methods: Interview Method, Observational Method,  Questionnaires,   Case  Studies, Action Research,  Documentary  Sources.  Survey Methods:  Survey Design – Sampling,  Qualitative Data, Quantitative Data, Scaling Techniques: Concepts, Types, rating scales & ranking scales.


Section VI

Data Analysis:  Types of Research Data; Frequency Distributions, Bar Charts, Histograms, Pareto Charts.


Statistical Tools  of Data  Analysis  — Mean,  Median,  Mode,  Correlation,  Regression,  Tests  of significance  based on T, F & Z Distribution and Chi- Square test, Basic Concepts of Discriminant Analysis, Factor Analysis, Cluster Analysis and Conjoint Analysis. Marketing Research Applications.

Section VII

Report Writing: Formatting, Title Page, Abstract, Body, Introduction, Methods, Sample, Measures, Design,  Results,  Conclusions,  References, Tables, Figures, Appendices. Presentation of Report: Skills and Methods.


Text Books:

1. Andre Beteille: Society and Politics in India, Oxford University Press.

1. Taylor, Bill, Sinha, G and Ghoshal, Taposh:  Research Methodology, Prentice Hall of lndia.

2. Beri, GC.: Marketing Research: Research Design, 4th Edition, McGraw Hill Education.

Reference Books:

1. R. Thapar (Ed.): Tribe, Caste, and Religion in India; Macmillan.

2. Sadhu, A.N. & Singh, A:  Research Methodology for Social Sciences, Sterling.


Section I

•  Definition of entrepreneurship – A conceptual model of entrepreneurship – Views of Schumpeter, Walker and Drucker – Entrepreneurship culture – trail of a true entrepreneur.

•  Entrepreneur & Manager.

• Entrepreneurial Motivation – Motivation factors – entrepreneurial   ambitions Compelling factors – Facilitating   factors – The Achievement Motivation Theory – The Kakinada Experiment Establishing idea – Source of ideas, idea processing – selection of idea-input requirement, personnel finance, information and intelligences – Role of industrial fairs.  Start your own business or buy an existing one:  Advantages and disadvantages.  Evaluating the existing business.

Section II

• Policy Incentive for entrepreneurial growth small scale Industrial Policy-Meaning of incentives and subsidies. Need for incentives and subsidies – Institutions assisting entrepreneurs – Role of District Industry Centers.


Section III

•  Definition of small business – The benefits & opportunities of small business ownership • The potential drawbacks of entrepreneurship. Strategic Planning for small business – steps in Strategic Planning.

•  Steps for starting a small industry – Selection of product form of ownership,  Preparation of project report, Registration as SSI, Power connection obtaining license compliance under Factories Act, Arrangement of finances, Presentation of Project Report.


Text Books:

1.  Hisrich, Robert and Peters, Michael, (2002), Entrepreneurship, 5th Edition, McGraw Hill Education.

2.  Charantimani, (2006), Entrepreneurship Development and Small Business Enterprise, 1st edition, Pearson Education.


Reference Books:

1. Chandra, Ravi, (2003), Entrepreneurial Success: A Psychological Study, Sterling Publication Pvt. Ltd., New Delhi.

2.  Balaraju, Theduri, (2004), Entrepreneurship Development: An Analytical  Study,  Akansha Publishing House, New Delhi.

3.  David, Otes, (2004), A Guide to Entrepreneurship, Jaico Books Publishing House, Delhi.

4.  Kaulgud, Aruna, (2003), Entrepreneurship Management, Vikas Publishing House, Delhi.

Section I

Ethics in Business: Concept of Business Ethics. Corporate Code of Ethics: Environment, Accountability, Responsibility, Leadership, Diversity, Discrimination. Principles and Theories of Business Ethics: Principles of Business,: ethics, Characteristics of Ethical Organization, Theories Business Ethics, Globalization and Business Ethics,  Stakeholder’s  Protection, Corporate

Governance and Business Ethics.


Section II

Corporate Governance: Conceptual framework of Corporate Governance, Insider Trading, Rating

Agencies, Whistle Blowing, Corporate Governance Reforms, Initiatives in India including clause 49.


Major Corporate Scandals: Junk Bond Scam (USA), Bank of Credit and Commerce International (UK), Maxwell Communication Corporation and Mirror Group Newspapers (UK), Enron (USA), WorldCom(USA), Tyco (USA), Andersen Worldwide (USA),  Kirch Media (Germany), Vivendi (France),  Parmalat (Italy) and Satyam Computer Services Ltd (India).


Section III

Corporate Social Responsibility:  Arguments for and Against; Strategic Planning and Corporate Social Responsibility; Corporate Philanthropy, Meaning of CSR, CSR and CR, CSR and Corporate Sustainability, CSR and Business Ethics, CSR and Corporate Governance, Environmental Aspect of CSR, CSR Models, Drivers of CSR, ISO 26000.


Section IV

Social Work: Concept, Definition, Objectives and Functions of Social Work, and Methods of Social Work. Values and Principles: Religious, Political and Utilitarian values, Code of professional ethics, Generic principles of social work.


Social Work Practice in India:  Concepts:  Social work, social welfare, Social service, Social services, Social development, Social change, Social action, Human rights, Social exclusion (marginalization, exploitation, oppression), Empowerment.


Section V

Social Movements: Dalit movements, Tribal movements, Peasants movements,  Working class movements, Naxalite movements,  Women’s movements, Environment and Ecological movements, Movements of project affected persons.


Text Books:

1. J.P.  Sharma Corporate Governance, Business Ethics & CSR, Anne Books Pvt. Ltd., New Delhi.

2. Batra, Nitin (2004) Dynamics of Social Work in India, Jaipur:  Raj Publishing House.

3. Bradford, W. Seaford, Charles,  R. Horejsi, Gloria A.; (Fourth Edition:  1997); Techniques and Guidelines for Social  Work, London; Allyn and Bacon, A Viacom Company


Reference Books:

1. Wadia, A. R. (Ed.) (1961) History and Philosophy of Social Work in India; Bombay; Allied Publishers Private Ltd.

2. Bob Tricker, Corporate Governance – Principles, Policies, and Practice, OUP, New Delhi.

3. Daniel Albuquerque, Business Ethics, Principles and Practices (Indian Edition), OUP.

Section I

Introduction to Retailing: An Overview: Definition and scope- Retailer- Evolution of retailing industry – Factors behind the change of Indian Retailing industry- Economic growth Retailers’ role in distribution channels-benefits of retailing- Retailing Environment- The legal Environment Economic Environment, technological Environment, competitive environment.


Section II

Retail institutions:  Theories of institutional change:  wheel of retailing, dialectic process, retail according, natural selection.  Classification of retailers:  Store based and non-store-based retailers. Understanding the Retail  Customer:  The Market Structure:  structure of buying population  and their behavior. Population Analysis. Demographic Analysis. Geographic Analysis.


Section III

Merchandise Assortment Planning: Organizing the buying process by categories:  Category Management process, The Buying Organization, Assortment planning process: Need for trade-off between variety, assortment and product availability, Assortment plan, Product mix trends:  Shotgun merchandising,    Rifle    merchandising.     Purchasing     Systems.     Merchandise     Purchasing.

Merchandise Pricing. Retail promotion mix.


Section IV

Store management:  Store management, Role of Store managers, Retail Personnel Management Process, legal and ethical issues in managing store personnel, cost controls, reducing inventory shrinkage, detecting and preventing shoplifting.  Store layout, design and visual merchandise.

Customer service.  Retail selling.   Contemporary Issues in Retailing:  Ethical and Legal issues in retailing. Careers in retailing.


Text Books:

1.  Butchev, Mc Aneity _ Fundamentals of Retailing.

2.  Dorothy, S. Rogers,  L Merei, T .   Grassi- Retailing:  New perspectives.


Reference Book:

1.  Diamond Allen, Fashion – Retailing

2.  Diamond, Jay & Gerald Pinta! – Retailing.

3.  Levy, Michael & Barton A Weitz – Retailing Management.

4.  Suja Nair- Retail Management.

Section I

• Financial system in India: RBI and financial system, money market, characteristics, instruments, role of DFID,  introduction to capital  market,  its role, significance.

• History of stock exchanges, regulations of stock exchanges,  licensed  dealer, online trading concept,  qualification for membership, functions of stock exchanges, regulations on trading, measures to promote healthy stock markets.


Section II

• Structure of Indian Financial markets; Major players in the capital market — NSE, OTCEL, Regional Exchanges; Role of Broker, merchant banker, underwriter, depository

• Types of instruments in the Indian Market- Equity, Preference Shares, Debentures, Bonds, Warrants, Options, Convertible securities, Fixed deposits, Derivatives, Debt Securitization, Commercial Paper, Euro Issue etc.


Section III

• Regulations of the capital market in India; Securities and contracts Regulation Act; SEBI

• Evolution of Merchant  Banking,  scope,  functions  and  its  role  in  Indian  context.  SEBI Guidelines for Merchant Bankers.

• SEBI Guidelines on  Issue  Management,  Pre-Issue  &  Post  Issue  work;   Designing  & pricing of Instruments preparing for public issues


Text Books:

l.  MY Kahn (2004); Indian Financial System: Theory and Practice, 4th Edition; Tata McGraw Hill.


Reference Books:

1.  Sundaram and Varshney, (2004); Banking Theory, Law, and Practice, ]3rd Edition; Sultan Chand and Sons Publisher.

Section I

I. Investment management: objective, investment opportunities, and philosophy of individual & institutional investors.

2. Fundamental analysis:  concept and significance of economic analysis,  industry  analysis: introduction,  need  for industry analysis,  alternative  classification  of industry,  industry life cycle analysis, economic factors & industry analysis, SWOT analysis for industries.


Section II

1.  Company analysis:  nature and style of management, key role of financial analysis,  ratio analysis.

2.  Technical analysis:  different techniques of analysis, Dow Theory, volume  indicators,  market sentiment indicators, confidence  indicators, points & figure charting,  bar charting.

3. Efficient market theory random walk: weak form, semi-strong, strong form of market.

4.  Empirical tests. Comparison of random walk, technical & fundamental analysis.


Section III

1.  Portfolio analysis selection:  portfolio theory, return portfolio risk,  efficient set of portfolios,

optimum portfolio, capital asset pricing theory (CAPM), capital market line, security market line, corporate or folio management  in India, portfolio revision techniques, constant value & constant ration plan, formula plan, dollar cost averaging.

2.  Options &  futures:  concept  of derivatives,  option  trading,  option  contracts  settlement, pricing of option  futures,  concept  of futures,  characteristics  of future  contract,  its types, difference between future, options, forwards & badla contracts.

3.  Introduction to Investments.

4.  Portfolios of risky securities.

5. Efficient frontier.

6.  Sharpe’s Single index model: Capital assets pricing model.


Text Books:

1.  Investment Analysis and Portfolio management — Prasanna Chandra – TMH – 2nd Edition, 2005.

2.  Investments — Zvi Bodie, & Mohanty – TMH – 6th Edition, 2005.

3.  Investment Management- VK Bhalla- S.Chand & Co.

4.  Security Analysis & Portfolio Management, S.Bhat, Excel Books.


Reference Books:

1.  Investment Analysis & Portfolio Management — Reilly – 8/e -Thamson / Cengage Learning.

2.  Security Analysis & Portfolio Management — Fisher and Jordan,  6/e, Pearson, PHI.

3. Investment science – David G. Luenberger.  Oxford.

Section I

•   Introduction:  E-Business & E-Commerce.

•   Fundamentals:  E-Commerce: E-Business Infrastructure; E-Environment.

•   Internet, Intranet, World Wide Web:  Introduction;  Gopher,  FTP,  Telnet,  HTTP,  Network Protocols; Internet facilities through www.


Section II

•   E-Business Strategy:  Supply Chain Management; E-Procurement.

•   Case Studies:  Online Gambling; Music Industry; &


Section III

•   E-Marketing: Customer Relationship Management; Change Management.


Text Books:

1.  E-Business and E-Commerce Management: Strategy:  Implementation and Practice; Chaffey, Dave; (2009); 4th Edition; ISBN 978-0-273-71960-1.

2.  E-Commerce: Business, Technology, Society, Case Book Update; 2005, 2/E; Kenneth C. Laudon, & Carol Guercio Traver; ISBN: 0-321-26937-3 949.


Reference Books:

1. Applying E-commerce   in Business; Tassabehji Rana;  (2003)  Sage Publications

2.Web 2.0: A Strategy Guide; Shuen, A; (2008); Cambridge, O’Reilly.

3.The Google Story; Vise, David A.; (2006); London, Pan.

4.Business @ the Speed of Thought; Gates, Bill; (2000); Penguin.




Section I

• Growth of service sector economy, Service Characteristics, Service Classification, Service product,  Traditional  4 P’s of marketing  and extended  Marketing  mix,  Service  Marketing Triangle, Service Marketing Mix, Quality Gaps Model.

•   Consumer Behavior in Services, Customer Expectation of Service, Customer Perception of

Service. Understanding Customer expectation and Perception through Marketing  Research.

•   Relationship Marketing – Concept, Benefits and Strategies.

Section II

•  Service recovery.

• Service Development and Design: New Service Types, Supplementary Services, Developing Positioning Strategy, Positioning Maps

•   Services cape Types, Services cape effects. on behavior

•  Importance and Strategies for effective delivery through Employees, Intermediaries and Customer Participation.


Section III

•   Managing Demand, Managing Capacity, Waiting Line Strategies

•   Services Marketing Communication Mix, Communication Strategies

•   Factors related to Pricing, Pricing approaches, Pricing Strategies

•   Customer Service Function.


Text Books:

1. Valerie Zeithaml & Mary Jo Bitner; Services Marketing – Tata-McGraw–Hill

2. Christopher Lovelock; Services Marketing, 3e — Prentice Hall, International Edition.


Reference Books:

1. Ravi Shankar; Services Marketing Text & Readings, Indian Perspective; Excel Books.

2. Leonard L  berry  and A Parasuraman;  Marketing  Services:  Competing  Through  Quality; Macmillan India Ltd.

Section I

•   The international monetary system — History, Bretton woods and period after 1971.

•   Foreign Exchange Market and Exchange Rate Determination.

•   Currency Risk Management.


Section II

•   Interest Rate Exposure Management.

•   Eurocurrency Markets.

•   International Project Appraisal & Project Finance.

•   Currency future & options, currency swaps.


Section III

•   Country Risk Analysis.

•   International cash management.

•   International Portfolio Management.

•   International Accounting Standards – Effect of changes in Foreign Exchange Rate.


Text Books:

1.  Sharan, (2010), International Business, 2nd edition, Pearson Education.

2. Tamer, Cavusgil,  Gary,  Knight,  (20 I 0),  International  Business:  Strategy,  Management  and the New Realities,  1st Edition, Pearson Education.


Reference Books:

1.  Sinha PK, (2008), International Business Management, Excel Books.

2.  K. Aswat Appa, (2008), International Business, McGraw Hill Education.

3. Hodgetts,  R.,  Luthans,   F.,  Doh,   Jonathan.,   (2008),  International   Management:   Culture,

Strategy and Behavior, Pearson Education.

4.  Deresky, (20 I 0), International Management: Managing Across Borders and Culture, Pearson Education.

Section I

Market Risk Measurement:  Risk management  Principles;  Sources  of Market  Risk;  Derivatives

and Risk Management; Risk Measurement before VaR; Measures of Financial Risk; VaR, Coherent

Risk Measures; Estimating Market Risk; Estimating Liquidity Risk.


Section II

Credit Risk Measurement:   Concept;   Credit  Analysis   of Corporate   Bonds;  Agency   Ratings; Modeling Credit Risk; Elements of Credit Risk; Default  Risk;  Measuring  Default  Probabilities; Loss given Default; Loan Portfolios, Expected  Losses  & Unexpected  Losses; Credit  Derivatives; CLN; COO; CDS.


Section III

Operational Risk Measurement: Concept; Identification; Drivers; Approaches; Managing operational   risk;   Insurance;   Hedging   using   derivatives;  Application   of  VaR;   Risk  Adjusted Performance Measurement;  VaR Based; Earnings Based; SVA; Integrated Risk Management; Legal; Reputational; Accounting;  Other types – Regulatory,  Political;  Firm wide performance;  Controlling Firm Wide Risk; Model Risk.


Section IV

Investment  Risk  Measurement:  Investment  companies   &  Evaluation   Portfolio  Performance; Hedge Fund Management;  Hedge  fund basics; Analysis  of performance  of Hedge funds; Risks  in Hedge Funds; Individual Hedge Fund Strategies; Style Drifts – Monitoring, detection and control.


Text Books:

1. GARP – FRM Handbook, 4th Edition.

2. Philippe Jorion — Value at Risk, 3rd Edition.

3. Alexander J. McNeil, R 0udiger Frey, Paul Embrechts – Quantitative Risk Management.


Reference Books:

1. Kevin Dowd – Measuring Market Risk, 2nd Edition.

2. Frank K Reilly, Keith  C  Brown  –  Investment  Analysis  and  Portfolio  Management-   5th Edition.

Section I

•Indian Contract  Act:  nature  of contract,  offer  and acceptance,  consideration,  capacity  to contract,  free  consent,  legality  of object,  agreements   not  declared  — avoid,  contingent contract, quasi contract.  Special Contracts — Indemnity and Guarantee, Bailment and Pledge, Contract of Agency.  Sale of goods act  1930 — Formulation  of contract,  Conditions  and Warrants transfer of Property, Performance  of Contract, Right of an unpaid seller.

•Negotiable    Instruments   Act:   Definition    Bills   &   Cheques,  Parties   to   Negotiable, Instruments,  Negotiation  Presentment,  Dishonor,  Discharge  of a Negotiable   Instruments, Rules of Evidence, Estoppel,  Hundies, Bank and Customer.


Section II

• Concept and Importance of Industrial Relations

• Trade Unions:  Structures of Trade Unions, management  of trade Unions,  Problems  of Trade Unionism,    in  India   New   Directions  in  Trade   Unions-White  Collar   Unionism,   Rural Unionism.


Section III

• Workers    Participation   in    management:    Conceptual   Aspects,  Practice    of  Workers Participation-Self Management Systems  Member  of Management Bodies, Work Councils, Joint management Councils.

• Collective Bargaining:  Concept and Importance, process  of Bargaining,  Goals and Strategy in Bargaining; Problems  of collective Bargaining.


Section IV

•  Industrial Disputes:  Theoretical   Framework, Causes   of Disputes.  Types   of Disputes: Settlement of Industrial Disputes, Conciliations, Arbitration, Adjustments.

•  Grievances: Causes, Grievance Procedure, Employee Discipline.


Text Books:

1. Industrial Relation & Labor Law; Sunita Latkar; Vision Publications.

2. Collective Bargaining & Labor Relations; Terry L. Leap; ISBN: 9780023691010

3. Labor Relations: Development, Structure, Processes; John Fossum; ISBN: 9780072987133.


Reference Book:

I.  Contemporary  Labor  Economics; Campbell    McConnell, Stanley    Brue,    &   David Macpherson; ISBN:  9780073375953.

2.  Principles  of  Taxation:  Advanced Strategies; Sally M.  Jones, & Shelley C.  Rhoades• Catanach; ISBN:  9780072443806.

3. The Worm in the Apple:   How the Teacher Unions Are Destroying  American Education; Peter Brimelow; ISBN: 9780060096625.


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