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Best PGDM College in Patna | PGDM Admission 2024 | CIMAGE College Patna

The Admission Process for AICTE approved PGDM (MBA) course, offered by All India Management Association (AIMA) has been started at CIMAGE College the only Authorized Nodal Center of AIMA in Bihar. CIMAGE is the top most renowned institution with the history of providing an excellent Campus Placement over the years. It is one of the Best PGDM college in patna with modern education environment and placement facility.

India’s Leading Newspaper, Times of India declared CIMAGE as a no.1 college across Bihar. It is also recognized as a best BCA college

Educating Tomorrow’s Entrepreneurs to meet the Global Challenges | CIMAGE Group

AIMA’s PGDM is a 2 years (4 Semesters) programme to prepare graduates for a dynamic career in the corporate & PSU sector. AIMA’s PGDM is widely acclaimed for its strong curriculum in the industry and academic circles. It is designed not only to impart the knowledge of core subjects such as Accounting, Economics, Finance and Marketing but also lays special stress on developing skills and competencies through exposure to real business situations. PGDM is a job oriented course offered by the CIMAGE College Patna

Eligibility Criteria

  • Graduation (10+2+3) from a recognized University.
  • Candidates who have scored good marks in MAT / CAT / XAT / ATMA / any other state level entrance test, are exempted from entrance exam.
  • Candidates with below 50% marks in Graduation, need to appear for the CAT/MAT Exam.
  • Course Duration : 2 Years (4 Semesters)

PGDM Program Benefits

  • The program is approved by AICTE.
  • AIMA is the body responsible for conducting MAT Exams.
  • A focused and relevant program aimed at giving a distinct career advantage.
  • Teaching based on case studies & learning by doing.
  • PGDM is a Job Oriented Course
  • Course curriculum recognised by Industry.
  • All India reputation of AIMA as the apex body of Management Profession in India with 3,000 companies and 30,000 professional members.
  • Library Database on AIMA website.

The CIMAGE Advantage

At CIMAGE our focus of learning is always upon giving the students the real life knowledge and practical skills to give them a head start in their chosen professions. We believe that classroom learning must go hand in hand with the exposure at the workplace. Our methodology provides a hands-on approach to the students in their chosen specialization.

Being a best PGDM college in Patna CIMAGE Grooup always strives to equip its students for the unforeseen challenges of the corporate world. We have developed valuable links with the industry to provide in-depth exposure to our students through field trips, workshops, seminars and summer training. The students are guided and taught by the Teachers, Professors, as well as, professionals from the Industry.CIMAGE College has a record of providing an excellent campus placement over the years

From Education to Employability

CIMAGE Group of Institutions are widely recognized as a Center of Excellence for Management, Commerce and Information Technology, promoted by the ‘Vijayam Educational Trust’, a charitable trust managed by industry professionals. It is also recognized as a best bca college in Patna, Bihar.

As a trusted name for excellence in education, our experienced and qualified faculties train & groom the students with employment requirements in our industry. Credit for providing placements to more than 3700 students in the last 11 years, we have successfully linked education with employability by offering several in-demand jobs oriented vocational Add-On Programmes with BCA course admission in patna at CIMAGE.

Our success of IT students is evident from the placement of more than 2500 students in the IT companies of international repute, namely Wipro, TCS, Infosys, Accenture, Capgemini, IBM, PayPal, Intel etc.

Career Prospects

Jobs you will be ready for after PGDM Course.

  • Financial Analyst
  • Financial Advisor
  • Business Development Manager
  • Customer Relationship Manager
  • Investment Manager
  • Sr. Associate
  • Banking Manager

Why to Choose CIMAGE?

  • Best training facilities in Management, Commerce and Information Technology.
  • IT Industry oriented Course Curriculum and Teaching.
  • College Affiliated with reputed Government University.
  • Complimented by special Add-on Courses, designed by Industry stalwarts.
  • Recognized as Best IT and Management college in Bihar.
  • ‘Learning by Doing’ pedagogy.
  • Complete exposure towards practical insight and preference.
  • Intensive Corporate Interaction
  • Special emphasis on Communicative English.
  • Several Personality Enhancement Training Programmes
  • Several Personality Enhancement Training Programmes
  • More than 979 students are placed in Wipro & TCS
  • Most Hi-Tech Campus & State of the art Infrastructure
  • Enriched with a Team of Reputed & Experienced Faculties

Fee Structure

Course Duration  Affiliation Total Fee
BBM (PPU)   3 Years Patliputra University ₹1,79,000
B.Sc. (IT) (PPU)   3 Years Patliputra University ₹1,79,000
BCA (PPU)   3 Years Patliputra University ₹2,11,000
B.Com (P), (AKU)  3 Years Aryabhatta Knowledge University ₹1,31,000
BBA (AKU)  3 Years Aryabhatta Knowledge University ₹2,11,000
BCA (AKU)  3 Years Aryabhatta Knowledge University ₹2,11,000
PGDM (AIMA)  2 Years AIMA (All India Management Association) ₹1,78,000

– Internal Examination Fee (Per Semester): ₹1000/-

– Library Security Deposit (Refundable): ₹1000/-

The above Fee Structure would be offered under the Down Payment Mode (option 1) Contact: 9835024444, 7250767676

PGDM Program Curriculum

PGDM Course Detailed Syllabus

Introduction to Management: The Nature of Organizations and Management; Philosophies and Approaches to Management Practice; Social Responsibility and Ethics

Lanning & Controlling: Organizational Decision Making; Planning as an Organizational Activity; Controlling as an Organizational Activity

Organizing & Leading: Organizing and Co-ordinating the Work of the Organization; Power and Distribution of Authority; Leading Organizational Members; The Nature of Groups and Teams in Organizations

Organizational Behaviour & Perception: Perception; Personality and Cultural Differences; Attitudes in Organizations; Interpersonal Relations; Work Motivation; Conflict management

Communication in Business Organizations: Introduction to Communication in Business Organizations

Communication Theory: Nature, Scope, and Process of Communication; Channels and Networks of Communication; Principles of Effective Communication; Barriers in Communication

Verbal and Nonverbal Communication: Introduction to Oral Communication; Informal Conversations; Introduction to Nonverbal Communication

Formal Conversations and Making Oral Presentations: Meetings, Interviews, and Group discussions; Listening Skills, Need for Oral Presentations; Features of a good Presentation; Planning the presentation.

Written Business Communication: Principles of Effective Business Correspondence; Formal and Informal Letters; Letters of Request and Complaint; Positive and Negative Writing; Accepting and Declining Letters; E-Mail and Web Writing; Job Applications and Resume Writing; Report Writing: Business Reports; Academic Report Writing. Negotiation Skills: Introduction to Negotiation Skills

Management Accounting – An Overview

Using Financial Statements: Statement of Financial Information; Statement of Changes in Financial Position; Financial Statement Analysis

Cost Accumulation/Determination: Cost Concepts; Costing and Control of Materials; Costing and Control of Labour; Costing and Control of Factory Overheads; Job order, batch, and contract costing; Process Joint and by-product costing; Unit/single/output and operating costing; Variable costing and absorption costing; Uniform costing and interfirm comparison; Reconciliation and integration

Profit Planning: Cost-Volume-Profit Analysis; Budgeting; Capital Budgeting

Cost Control: Standards costs; Variance Analysis: Cost Variances; Variance Analysis: Revenue Variances; Responsibility Accounting Decision Making: Decision Making

IT in the Business Environment: Introduction; Business and Information Technology; Information Technologies in the Modern Organization

IT Infrastructure: Computer Hardware; Computer Software; Managing Organizational Data and Information; Telecommunications and Networks; The Internet, Intranets, and Extranets.

Applying for Competitive Advantage: Electronic Commerce; Computer-Based Supply Chain Management and Information Systems Integration; Data, Knowledge, and Decision Support; Artificial Intelligence and Intelligent Systems Achieving Informational and Organizational Goals: Strategic Information Systems and Reorganization; Information Systems Development; Implementation IT; Ethics, Impacts, and Security.

Introduction, Utility of Managerial Economics, Equilibrium, and Related Concepts: Utility of Managerial Economics, Case Study; Basic Principles of Economics

The Theory of Demand: Demand Schedule, Demand Function, and Demand Curve, Law of Demand; Determinants of Demand, Elasticity of Demand; Utility Theory and Indifference Curve Approach; Demand Estimation

The Theory of Production: Production Function, Law of Diminishing Returns, Stages of Production, Isoquants and Isocost Line, Equilibrium of the Firm; Revenue and Costs, Break Even Analysis, Shut Down Point, Supply Curve, Factors Affecting Supply, Elasticity of Supply

Pricing and Output Decisions: Perfect Competition and Monopoly – Long Run and Short Run Equilibrium – The Supply Curve – Price Discrimination; Monopolistic Competition and Oligopoly: Equilibrium–Kinked Demand Curve, Cournot’s Duopoly; Oligopoly–Price Leadership, Cartels, Game Theory Alternate Theories of the Firm: Sales Maximization, Williamson’s Model, Marris Model; Simon’s Model, Cryert and March Model Please refer to the prescribed book, Chapter 13 page 363–371.

Decision Making under Risk and Uncertainty: Decision-Making Under Risk and Uncertainty; Game Theory


Set Theory: Set Theory- Functions and Applications

Defining Statistics, Statistics Data and Summary Measures, Basics of Statistics: Frequency distribution and Graphical presentation of data, Measure of central tendency, a measure of dispersion, Standard Deviation and Computation, skew ness, moments and kurtosis

The Basics of Probability: Bayesian Theorem, Probability and Probability Distribution, uniform, Binomial, and Poisson Distribution

Sampling and statistical Testing, Sampling Methods and Central Limit Theorem; Testing Hypothesis: chi-square and its applications

Forecasting and Time Series Analysis, Forecasting: Components of Time series, smoothing methods, Trend Projection, Regression, and correlation.


Management and Decision Making: Management and Decision-Making: Overview of Operations Research Modelling Approach, Development of Operation Research.


Linear Programming and Specially Structures Linear Programming: Formulation and Graphical Solutions, Simplex Method, Linear Programming Applications: Marketing Applications, Production Management applications, Blending Problem, Manpower Planning, Financial applications, Duality in LP, Sensitivity Analysis, Transportation, Trans shipment and Assignment Problem

Sequencing and Queuing Theory: The Problem, General Structure of Queuing Theory, Operating Characteristics of queuing Theory, Models.

Decision Theory: Posterior Analysis, Decision Tree, Utility Theory: Utility as the basis for Decision making.

Basic Concepts: Markov Chain, Simulation and Theory of games

Basic Concepts: Introduction, Operations Management Basics

Product and Process Design: The Product Development Process, Analysing a Process, Process Decision

Facility Location Planning & Facility Layout: Facility Planning, Location Decisions, Facility Layout

Capacity Design and Planning: Introduction – Capacity Planning, Managing Supply, and Demand

Production Planning: Introduction, Scheduling

Productivity and Work Study: The Organization and Productivity, Job Design

Materials, Purchasing & Stores Management: Materials Management, The Supply Chain, Supply Chain Performance

Inventory Management: Introduction – Inventory Management, Elementary Inventory Models, Inventory Control

Managing for Quality: Introduction, Statistical Control

Maintenance Management: Introduction-The Maintenance Function, Maintenance Strategies, Maintenance Performance

Introduction to Human Resource Management: Concept and scope of HRM, Global HRM

Acquiring and Deploying Human Resources: Human Resource Planning, Job Analysis, Recruitment, Selection

Assessing, Rewarding and Developing Human Resources: Managing Performance, Issues in Compensation and Benefits Administration, Training and Development, Career Planning

Management of Non-Executives: Management of Industrial Relations, Collective Bargaining, and Employee Participation.

Emerging Issues in Human Resource Management: Employee Empowerment, Future of Human Resource Management

Introduction to Marketing Management: Marketing Concepts and Tools; The Changing Marketing Scenario; Building Customer and Retaining Customers; Customer Value and Satisfaction; Customer Delight; Strategic Planning; Market-Oriented Strategic Planning.

Analysing Marketing Opportunities: MIS and Market Research; The Market and Non-Market Environment; Analysing Consumer Market and Buyer Behaviour; Analysing Business Market and Business Buying Behaviour.

Identifying Market Segment, Targeting, and Positioning: Market Segmentation; Pattern Procedures; Evaluation of the Market Segment; Market Targeting; Developing and Communicating a Positioning Strategy.

Formulating Marketing Strategies: Differentiation Strategies; Product Life-cycle Strategies; New Product Development; Developing Competitive Advantage.

Marketing Decisions: Managing Product; Product Mix; Product Lines and Brands; Designing and Managing Services; Developing Pricing Strategies – Pricing Methods; Strategies.

Managing and Delivering Marketing Programs: Managing Marketing Channels; Managing Retailing; Wholesaling and Market Logistics; Developing Integrated Marketing Communication; Managing Sales Force.

Marketing in 21st Century: Changing Trends in Marketing Mix; CRM; e-Marketing; B2B Marketing; Socially Responsible Marketing

Concept of Business Environment: Significance and nature, interaction matrix of different environmental factors; the process of environmental scanning

Political-legal Environment: Business and the Constitution; Introduction to some important business laws: MRTP, Competition (Amendment) Bill 2007; IDRA 1951; FEMA; SEBI Act; Consumer Protection Act; Changing dimensions of these laws and their impact on business

Economic Environment: Public Sector; Private Sector and their changing roles; Industrial Policy in India and their Changing Role; Small-scale Industries and their Role; Industrial Sickness in India; Monetary Policy; Fiscal Policy; Financial Institutions; Union Budget and its impact on business

Technological & Socio-Cultural Environment: Need for Technology and its Regulations; Problem of Selecting appropriate Technology; Multinationals as a Source of Technology; Indian Culture and Values and their Implications for Industrialization and Economic Growth; Social Responsibility and Indian Business

International Economic Environment: Globalization and its impact on Indian economy; WTO & India; Foreign Trade Policy; Regional Trade Blocks or Regional Trade Arrangements (RTAs)

Overview of Marketing Research: Introduction of Market Research; Defining the Market Research Problem

Research Design and Formulation: Research Design; Exploratory Research Design: Secondary Data; Exploratory Research Design: Qualitative Research; Descriptive Research Design: Survey; Descriptive Research Design: Observation

Measurement and Data Collection: Measurement and Scaling: Fundamentals and Comparative Scaling; Measurement and Scaling: Non-comparative Scaling Techniques; Questionnaire and Form Design; Sample Design and Procedures

Data Analysis and Reporting: Frequency Distribution, Cross-Tabulation, and Hypothesis Testing; Analysis of Variance and Covariance; Correlation and Regression; Report Preparation and Presentation

Nature of Financial Management: Nature of Financial Management; Goals of Financial Management; Time Value of Money; Capital Budgeting

Capital Budgeting: Risk and Return in Capital Budgeting; The Cost Capital; Leverages

Financial Issue Management: Long-Term Financing Issues; Dividend Policy; Financial Ratio Analysis

Working Capital Management: Principles of Working Capital Management; Receivable Management; Inventory Management; Cash Management; Working Capital Finance

Nature of Management Control Systems: Basic Concepts

The Management Control Environment: Understanding Strategies; Behaviour in Organizations; Responsibility Centres; Transfer Pricing; Measuring and Controlling Assets Employed

The Management Control Process: Strategic Planning; Budget Preparation; Analysing Financial Performance Reports; Performance Measurement

Variations in Management Control: Controls for Differentiated Strategies; Modern Control Methods

An Overview: Nature and scope of Investment Decisions; Components of Investment Risk; Evaluation of Securities

Security Market: Functioning and Organization; Regulation

Analysis for Equity Investment: Economy and Industry Analysis; Company Level Analysis; Technical Analysis; Efficient Market Hypothesis

Portfolio Theory: Portfolio Analysis; Portfolio Selection; Capital Market Theory; Portfolio Revision

Institutional and Managed Portfolios: Performance Evaluation of Managed Portfolios; Investment Companies; Mutual Funds

Essential Background: International Finance – Issues and Dimensions; International Monetary System; the Internationalization Process; International Financial Flows and Balance of Payments Framework

Foreign Exchange: Foreign Exchange Market; Foreign Exchange Derivatives Markets; Determination of Exchange Rates; Empirical Evidence on Exchange Rate Determination

Foreign Exchange Risk Management: Financial Accounting and Foreign Exchange; Managing Accounting Exposure; Measuring Economic Exposure; Managing Economic Exposure

International Capital Budgeting: International Portfolio Investment; Capital Budgeting for the Multinational Corporation; Cost of Capital for Foreign Investments; Managing Political Risk

Multinational Working Capital Management: Short-Term Financing; Financing Foreign Trade; Current Asset Management for the Multinational; Multinational Financial System

Investment Decisions: Introduction to Corporate Finance; Making Investment decisions with NPV Rule; Capital Budgeting and Risk; Practical Problems in Capital Budgeting; Organizing Capital Expenditure and Evaluating Performance Financing Decisions: Corporate Financing; Lessons of Market Efficiency; How much Should be Firm Borrow? Interactions of Investment and Financing Decisions; Valuing Risky Debt

Short-term Financial Decisions: Short Term Financial Decisions; Credit Management; Cash Management the Final Words: Mergers; What we do and do not know about Finance

Financial System in an Economy: Financial System; Evolution of Indian Financial System; Types of Markets; Types of Banks

Regulation of Financial System: Regulatory Bodies of Financial System; Instruments of Financial System International Exchange: Foreign Exchange Market; Foreign Investment and its Regulations; Accessing International Capital Markets

Key Financial Intermediation Businesses: Commercial Banking; Leasing, Hire Purchase and Venture Capital; Securitization

Key Disintermediation-Based Businesses: Merchant Banking; Mutual Funds; Stockbroking

Performance Management: Concept of Performance Management; The Process of Performance Management; The Performance Management Theatre

Performance Planning: Basic Concepts of Performance Planning; Components of Manage Performance; Setting Performance Criteria

Monitoring Performance and Development: Basic Concepts on Monitoring Performance; Ongoing Performance Monitoring and Review; Ongoing Mentoring and Manage Development

Annual Stocktaking: Stocktaking Performance; Stocktaking Potential; Appraising for Recognition and Reward Applications of Performance Management: Transmuting Learning into Action; Change Management through Performance Management; Building and Leading High-Performance Teams

Introduction and Overview to International Human Resource Management: An Introduction; The Organizational Context; The World countries and Practical Guide to International Manager

International Human Resource Management – A Perspective: International Recruitment and Selection; Performance Management; Training and Development; Compensation International Human Resource Management: Issues and Strategies: Re-entry and Career Issues; Labour Relations

International Human Resource Management: Moving beyond Models, Challenges and Implications: HRM Trends and Future Challenges; Human Resource Issues in Multinational Corporations

International Human Resource Management: The Paradigm of Cross-Cultural Management: Cultural Variables in Organizational Context; Cultural Perspectives in Organizations; Cross-Cultural Issues

Context of Organizational Training: Need and Attitude towards Training; Overview of Training in Organizations; Strategic Planning, Training, and OD.

Process of Organizational Training: Learning, Motivation, and Performance; Managing the Training Process-I; Managing the Training Process-II.

Pre-training Requirements: Needs Analysis; Training Design-I; Training Design-II; Training Methods-I; Training Methods-II.

Training and Thereafter: Development and Implementation of Training; Evaluation of Training; Key Areas of Organizational Training; Management Development.

Overview of Organizational Development: Introduction to Organizational Development; Nature of Planned Change

Process of Organization Development: Diagnosing Organizations, Groups, and Jobs; Collecting and Analysing Diagnostic Information; Leading and Managing Change; Evaluating and Institutionalizing OD Interventions

Human Process Interventions: Interpersonal and Group Process Approaches; Organization Process Approaches

Techno-structural Interventions: Restructuring Organizations; Employee Involvement; Work Design

Human Resources Management Interventions: Performance Management; Developing and Assisting Members

Strategic Interventions: Organization and Environment Relationships; Organization Transformation

Introduction to Leadership: Concept and Nature of Leadership; Leadership Traits

Focus on Leader: Behavioural Dimensions of Leadership; Contingency and Situational Dimensions of Leadership; Charismatic and Transformational Leadership; Ethical Dimensions of Leadership

Focus on the Followers: Power and Politics in Leadership; Leadership and Influence; Motivation and Mentoring; Leadership for Team Building

Focus on Skills: Creativity and Innovation; Communication and Conflict Resolution; Strategic Leadership and Knowledge Management Skills; Leadership for Cross-cultural Management; Leadership Development and Succession Issues


Personal Selling & Marketing Strategies: Introduction to Sales Management; Personal Selling and Salesmanship; Personal Selling Objectives; The Selling Process.

Sales Planning: Sales Organization; Sales Forecasting; Sales Budgeting; Territory Designing; Managing Sales Quota; Sales Control and Cost Analysis.

Managing the Sales Force: Recruitment and Selection; Motivation and Compensation of Sales Force; Evaluation & Controlling Sales Force.



Distribution Management: Distribution in Marketing Mix; Role of Intermediaries in Distribution Channels; Vertical and Horizontal Marketing Systems.

Retailing and Wholesales: Importance, Role, and Type of Retailer; Retail Management Strategies; Importance, Role, and Classification of Wholesaler; Managing Channel Members.

Supply Chain & Logistics Management: Objectives; Order Processing; Warehousing; Inventory; Transportation; Managing Physical Distribution; EDI and Supply Chain Internet as a Medium for Order Processing and Information.

Nature and Scope of Advertising: Definition; Significance and Changing Concepts of Advertising, Functions, and Types of Advertising; Social and Economic Effects of Advertising

Campaign Planning: Advertising Campaign; Campaign Planning Process; Product Market Analysis; Setting Advertising Objectives; DAGMAR Approach; Budgeting and Creative Strategy

Media Planning: Types of Media; Basic Media Strategy; Media Planning and Research; Factors Affecting Media Selection; Media Characteristics and Media Scheduling

Copy Design and Development: Nature and Use of Appeals; Message Format and Copy Writing and Script; Storyboard; Layouts and Illustrations

Advertising Agency – Operations and Management: The Ad Agency; Types of Agencies; Agency Organization Structure; Agency-Client Relationship and Selection of an Ad Agency

Measuring Advertising Effectiveness: Pre-testing and Post-testing Techniques

Brand Management: Concept; Decision; Elements and Brand Portfolio

Brand Association: Brand Awareness; Identity; Image; Personality and Loyalty; Managing Brand Equity through Brand Loyalty; Measuring Brand Equity

Branding Strategies: Evaluation of Brands; Perceived Quality; Brand Positioning and Repositioning; Brand Extension Decisions

Introduction to International Marketing: Scope of International Marketing; Theories of International Trade; Dynamic Environment of International Trades; Balance of Payments; World Trade Organizations; Difference between Domestic; International, Multinational, Global Market; EPRG Framework. International Marketing Environment: Social, Cultural, Political, Legal and Economic Environment; International Economic Institutions; Regional Agreements; the role of IMF & WTO.

International Marketing Mix: International Market Research; Identifying Foreign Market; Product Policy and Planning; Branding Pricing in International Market; Distribution Planning & Strategy; Promotion; International Advertising.

International Marketing Strategies: Export-import Policy; International Entry Method; Risk Management; Competitive Analysis and Strategy; Cooperative Strategies and Global Partnership; Implementing International Marketing Strategies; Export Documentation and Procedure

Concepts and Issues of Service Marketing: The Emergence of Service Economy; Nature and Classification & Characteristics of Services; Challenges in Service Marketing.

Strategic Issues in Service Marketing: The Service Encounter; Consumer Behaviour in Service Marketing; Segmentation; Differentiation and Positioning of Services; Obligation & Duties of Service Provider; Service Tax Provisions.

Marketing Mix in Services: Product; Price; Promotion; Place; People; Physical Evidence and Process Decisions.

Managing Service Quality & Demand: Introduction to Service Quality – Dimension of Total Quality; Management of People and Techniques; Controlling Quality of Services; Demand Measurement and Supply Management.

Application of Service Marketing: Marketing of Financial; Hospitality; Health; Educational and Professional Services; Marketing of Non-Profit Organizations and NGOs.

Introduction to Consumer Behaviour: Nature; Scope and Application; Consumer Research; Market Segmentation.

The Consumer as an Individual: Consumer Need and Motivation; Learning and Involvement; Personality; Perception; Attitudes; Value; Lifestyle.

Group Dynamics and Reference Groups: Reference Group; The Family; Social Class; Culture; Subcultural and Cross-cultural Influences; Role of Communication.

Consumer Decision-making Process: Models of Consumer Decision-making; The Purchase Process and Consumption Experience; Low Involvement Decision-making; Situational Influences.

ARM and Consumer Behaviour: Word of Mouth; Communication; CRM; Consumer Protection. Operations Management

Understanding Technology: Defining Technology; Technology; An Evolution Process; Economic Analysis of Technology; Social Content of Technology; Knowledge base of Modern Technology

The Context of Management Technology: The new Techno-Economic Paradigm; Management in Triad; MOT Issues in Developing Economics; Current Industry Practices in India; Long Business Cycles and Leading Sectors of Technology

Technology Selection: Technology Scanning; Searching for Window of Opportunity; Matching Internal/ External Competencies; Evaluating Risk vs Potential for Success; Product, Process, and Market Positioning; Short-term vs Long-term Considerations.

Technology Assessment: Origin and Evolution of Technology Assessment (TA); Recent Trends and Directions in TA; Methodologies of Technology Assessment; Problem Issues in TA; Organization and Management of TA; Key Issues of TA in Developing Countries.

Technology Transfer: Modes of Transfer; International – UN Systems; TNCs; Transfer from Advanced/ Industrialized Economy; Inter-firm Transfers; Development of Prototype and Full-Scale Product/Processes; Direct and Indirect Costs; Legal Costs; People Based vs Hardware/Software Transfers; Technology Transfer- Communication Model.

Managing Patents and Intellectual Property: What is Patent and Intellectual Property Rights; Rationale and Evaluation of Patent System; Patent System in India; How to Secure Patents; Strategic Uses of Patents.

Projects in Contemporary Organization: The Definition of a “Project”, Why Project Management? The Project Life Cycle, Project Management Maturity, Project Selection and Criteria of Choice, The Nature of Project Selection Models, Types of Project Selection Models

The Project Manager & Project Organization: Project Management and the Project Manager, Special Demands on the Project Manager, Selecting the Project Manager, Problems of Cultural Differences, Impact of Institutional Environments, The Project as Part of the Functional Organization, Pure Project Organization, The Matrix Organization, Mixed Organizational Systems, Choosing an Organizational Form, Human Factors and the Project Team

Generation Screening of Project Ideas: Generation of Ideas, Monitoring The Environment, Copro- rate Appraisal, Profit Potential of Industries, Porter Model, Scouting for Project Ideas, Preliminary Screening, Project Rating Index, Sources of Positive Net Present Value

Market and Demand Analysis: Collection of Secondary Information, Conduct of Market Survey, Characterization of the Market, Demand Forecasting, Uncertainties in Demand Forecasting

Technical Analysis: Manufacturing Process/Technology, Project Mix, Plant Capacity, Location and Site, Machineries and Equipment, Structures and Civil Works, Environmental Aspects, Project Charts, and Layouts.

Financial Estimates and Projections: Cost of Project, Means of Finance, Estimates of Sales and Production, Cost of Production, Working Capital Requirement and its Financing, Profitability Projections (or Estimates of Working Results), Projected Cash Flow Statement, Projected Balance Sheet

Selection: Basic Techniques: The Time Value of Money, Investment Criteria, Project Cash Flows, The Cost of Capital

Financing of Projects, Capital Structure, Menu of Financing, Equity Capital, Preference Capital, Internal Accruals, Terms Loans, Debentures, Working Capital Advance, Financing Infrastructure Projects, Venture Capital

Implementation: Project Management, Forms of Project Organization, Project Planning, Project Control, Pre- Requisites for Successful Project Implementation Network Techniques for Project Management, Development of Project Network, Time Estimation, Determination of the Critical Path, Pert Model, CPM Model

Project Review and Administrative Aspects: Control of In-Progress Projects, Post Completion Audits, submit a Project proposal/synopsis-title/outline, scope, methodology, etc. for approval Write a project report under the guidance of a mentor to be mutually selected by the candidate and AIMACME

Overview of Logistics: Introduction; Nature and Concepts; Evolution of the Logistics Concept; Logistical Mission and Strategic Issues; Logistics in India; Growing Importance of Logistics Management; Logistical Competitive Advantage; Strategic Logistics Planning Process; Operational Objectives; Components of Logistics Management; Functions of Logistics Management; Integrated Logistics System.

Supply Chain Management: Nature and Concept; Value Chain; Functions and Contributions; Supply Chain Effectiveness and Indian Infrastructure; Framework for Supply Chain Solution; Outsourcing and 3PLs; Fourth-party Logistics (4PLs); Bullwhip Effect and Supply Chain; Supply Chain Relationships

Demand Management and Customer Service: Outbound-to-Customer Logistics Systems; Demand Management; Traditional Forecasting; Collaborative Planning, Forecasting, and Replenishment; Order Fulfilment and Order Management; Customer Service; Expected Cost of Stockouts; Channels of Distribution.

Procurement and Supply Management: Introduction; Inbound Logistics along the Supply Chain; Materials Management; Procurement – Importance of Item and Service; Electronic Procurement; Types of E-commerce Models.

Inventory Control and Management: The Importance of Inventory; Inventory Costs; Classifying Inventory; Fundamental Approaches to Managing Inventory; Fixed Order Quantity Approach (Condition of Certainty); Fixed Order Quantity Approach (Condition of Uncertainty); Fixed Order Interval Approach.

Warehousing Decisions: The Nature and Importance of Warehousing; The Role of the Warehouse in the Logistics System; A Basic Conceptual Rationale; Basic Warehousing Decisions; Warehouse Layout and Design; Layout and Design Principles; Layout and Design Objectives; Materials Handling; Objectives of Materials Handling; Guidelines and Principles; Packaging; The Role of Packaging; Packaging Materials; Bar Coding.

The Transportation System and Management: The Role of Transportation Selection Decision; The Basic Modes of Transportation; Legal Classifications of Carriers; Intermodal Transportation; Indirect and Special Carriers; Documentation – Domestic; Documentation – International; Bases for Rates.

Logistics and Supply Chain Information Systems: Introduction; Contemporary Issues in Information Systems; Architecture and Objectives of Information Systems; Major Drivers of the Connected Economy; Logistics Information System.

Supply Chain Performance Measurement: Introduction; Dimensions of Performance; Metrics; Overview of Performance; Evolution of Metrics Utilization; Performance Categories; Supply Chain Metrics; SCOR Model. Network Design and Facility Location: The Need for Long-range Planning; The Strategic Importance of Logistics Network Design; Logistics Network Design.

Basic Concepts: “Quality” Defined: The Quality Function: Managing for Quality; Quality, Costs, and Schedules; Prevention Costs; Appraisal Costs; Internal Failure Costs; External Failure Costs; Performance Measure Presentation; Malcolm Baldrige National Quality Award

 Strategic Quality Management and Organization for Quality: Elements of Strategic Management; Integrating Quality into Strategic Management; Quality and the Management Cycle; Quality Policies; Quality Goals; Resources for Quality Activities; Implementing Total Quality; Obstacles to Achieving Successful SQM Evolution of Organization for Quality; Role of Upper Management; Role of Middle Management; Role of the Work Force; Role of Teams; Quality Circles

Benchmarking: Benchmarking Defined; Reasons to Benchmark; Deciding What to Benchmark; Understanding Current Performance; Planning

Quality Management Systems: Benefits of ISO Registration; ISO 9000 Series of Standards; Sector-specific Standards; ISO 9001 Requirements; Implementation; Internal Audits. ISO 14000 Series Standards; Concepts of ISO 14001; Requirements of ISO 14001; Benefits of EMS; Integrating ISO 14000 with ISO 9000; Relationship to Health and Safety

Total Quality Management: W. Edwards Deming’s Contribution to TQM; Juran’s Contribution to TQM; Crosby’s Contribution to TQM; Ishikawa’s Contribution to TQM; Comparing the Quality Gurus; Kaizen;

Quality Function Deployment and Failure Mode and Effect Analysis: The QFD Team; Benefits of QFD; The Voice of the Customer; Organization of Information; QFD Process, Reliability; Reliability Requirements; Failure Rate; Intent of FMEA; FMEA Team; FMEA Documentation; Stages of FMEA

Business Process Reengineering (BPR): Concepts; Implementation and BPR; Reengineering structure; Common Pitfalls in BPR; Change management and BPR

Total Productive Maintenance: The Plan; Learning the New Philosophy; Promoting the Philosophy; Training; Improvement Needs; Goal; Developing Plans; Autonomous Work Groups

Statistical Process Control: Pareto Diagram; Process Flow Diagram; Cause-and Effect Diagram; Check Sheets; Histogram; Statistical Fundamentals; Introduction to Control Charts; Variable Control Charts; State of Control; Out-of-Control Process; Process Capability; Different Control Charts for Variables; Control Charts for Attributes; Scatter Diagrams

Service Quality Management: Products and Services; Classification of Services; Service Quality; Measuring Service Quality

Operations Strategy: Operations management as a function and a set of decisions, Trends, and challenges in Operations Management, Market Analysis: Competitive Priorities and capabilities, Global strategies, Operations Strategy as a pattern of decisions.

Major Process Design Decisions: Designing and developing Products and Services, Process

Re-engineering, Process Improvements, Benchmarking, Types of Process Design, Design in Services

Manufacturing Strategy: Capacity Planning, Aggregate planning, Work cell, and cellular manufacturing Line balancing, new trends in manufacturing layout, Software systems for Automation (CAD/ CAM), Computer integrated manufacturing.

Jit: Value Added and Waste Elimination: JIT Principles, JIT Limitations, and Implementation Barrier, Sources of Waste, Toyota’s Seven Waste, Waste Reduction, and Environmental Responsibility.

InnovationManaging the Renewal of the Business: Innovation, Transforming Industries through Innovation, Innovation as a Process, Innovation and Operations Management, Managing Innovation

Information Technology and Value Chain: Value drivers, Core competencies/ capabilities and key success factors, Role of technology in improving business performance, E-commerce, ERP applications, Managing Information Technology and Value chain across the organization

Maintenance Management: Equipment Maintenance, Equipment Effectiveness, Preventive Maintenance Program, Total Productive maintenance, Maintenance organization

Performance Measurement: Criteria Measures and Business Decisions, Performance Criteria, Enlightened Measures, Financial and Non-financial Measures, Performance Measurement, and Competitive Manufacturing Management

Human Resource and Strategic Management: Managing People, Commitment to people as strategic resources, Shared involvement, Learning

Environmental, and Ethical Forces: Greening the environment, Ethics: Health and Safety of employees and customers, Ethics and the supply chain, Ethics, and the environment, Crisis management of Operations, Operational Issues for Safety and Security

Mercantile or Business Law: Meaning and Nature of Law

Law of Contract: Law of Contract; Consent and Free Consent; Consideration; Capacity to Contract; Performance of the Contract.

Contract of Guarantee and Indemnity: Contract of Guarantee and Indemnity; Rights and Discharge of Sureties and Creditor; Contract of Indemnity

Contract of Bailment: Contract of Bailment: Duties and Rights of Bailee; Contract of Bailment: Duties and Rights of Bailor and Termination of Bailment

Contract of Agency: Contract of Agency-Kinds of Agency and Agents; Duties and Rights of an Agent; Principal’s Duties to the Agent and Termination of an Agency

Sale of Goods Act: Law of Sale of Goods-Essentials of a Contract of Sale and Classification of Goods; Conditions and Warranties; Unpaid Seller and Remedies for Breach of a Contract

Negotiable Instruments Act: Law of Negotiable Instruments: Meaning and Essential Elements of Negotiable Instrument; Bill of Exchange and Promissory Note; Holder and Holder in Due Course; Discharging of Negotiable Instrument and Liability of Parties; Dishonour of Negotiable Instrument

Company Law: Elements of Company Law: Company and its Incorporation; Company Management and winding up

Corporate Governance Concepts: Corporate Governance; Desirable Codes for Corporate Governance; Effective Corporate-Governance: International Experiences

Globalization & WTO: History of globalization implementation in different countries, Stages of globalization, History of WTO, Agreement of WTO, General Agreement on Trade and Service (GATS), and Agreement of trade-related investment measures.

International Trade & WTO: Current trends in international trade, Reforms for the growth of foreign trade, Challenges and opportunities in international trade, WTO & Intellectual property rights, and WTO & dispute settlements.

India’s Trade Policies: History of India’s trade policy, Long term export-import policies from 1990-92 onwards, and Major highlights of foreign trade policy (2004-2009).

International Business Environment: Changes in the global economy, Economic reforms & international business, Opening up of different economies & India, and Foreign direct investment.

Global Monitoring Systems and Foreign Exchange: Exchange rate theories, Exchange rate systems, Currency markets, Structure of FOREX market, Spot & Forward rate, and Exchange rate determination.

Exchange Risk Management & FEMA (Foreign Exchange Management Act): Foreign exchange risk, Exchange rate depreciation on export-import, Impact of exchange rate, Forecasting of exchange rate, and Foreign Exchange Management Act.

Strategy of International Business: Role of strategy, Strategic choices, international market entry strategies and Global-HEX model in international business.

International Business: International marketing, international marketing theories, Forms of International Marketing, Scanning of the International environment, SWOT analysis, Segmenting International marketing, Pricing Strategies and Product Developments in international markets and international product strategies.

International Distribution and Promotion: Developing international channels, managing international channels, Six Cs in international management, international promotion, Advertising in foreign markets Promoting products abroad, and Online marketing.

International Human Resources: Staffing policy, Strategies for global HRM, Outsourcing, Challenges of International HR, Managing cross-cultural workforce, and Compensation and performance appraisal.

International Operations and Manufacturing Management: Operation in global markets, managing material, Strategy in manufacturing, Location decisions, Role of foreign factories in domestic markets, Global supply chain management, Global logistics, Customary role of logistics service providers.

Global Financial Management: Capital markets, Benefits of the global capital market, international capital decision, Global treasury management, international investment decision, and Moving money across borders.

Expert-Import Management: Expert-Import procedures, Role of export promotion council & commodity boards, EXIM documentation, EXIM finance, Documentary credits, and other documents.

Regional Trading Blocks: Types of regional groupings, NAFTA, Central American common market, Caribbean community & common market, South-Asian Association for regional corporation association of South-East Asian nations.

Global Sunrise Industry: Global Technological industry, Biotechnological industry, Country analysis on the biotech industry, Bio-agriculture sectors, electronic industry, and Garments industry.

Introductory Framework- Concepts of Entrepreneur and Entrepreneurship, Nature of Entrepreneurship, Categories, and characteristics of Entrepreneurs, Entrepreneurs versus managers, Entrepreneurial Tasks, Role of Entrepreneurs, Entrepreneur versus Intrapreneur, Theories of En; Theories of Entrepreneurship; Business Planning for a New Venture; Buying an Existing Business; Franchises as Entry Strategies; Production Planning and Control; The Marketing Aspects; Organizational Planning; Human Resources Management; Funding the Enterprise: Sources of Capital; Financial Statements, Record Keeping, Budgeting, and Control; E-entrepreneurship Inventory.

Introduction to Strategic Management: Understanding Strategy; Defining and Explaining Strategy; Levels at which Strategy Operates; Strategic Decision-making; The Process of Strategic Management; Strategies and their Role in Strategic Management

Strategic Intent: Hierarchy of Strategic Intent; Vision; Mission; Business Definition; Goals and Objectives

Business Strategy Formulation: Business Level Strategy; The Concept of Competitive Advantage; SWOT Analysis; Key Success Factors; The Value Chain

External Analysis: Industry Structure; Pest Analysis; Defining the Scope of the Industry; Dynamics of Competition

Corporate Strategy Formulation: Typology of Corporate Strategy; Single-business Firms; Diversification; Portfolio Techniques for Corporate Strategic Planning; Mergers and Acquisitions; Joint Ventures, Strategic Alliances, and Inter-Organizational Relations; Value through Corporate Strategy

International Strategies: Opportunities and Challenges from Globalizations; Impact of National Conditions on Competitive Advantage; Strategies in Geographical Expansion

Strategic Organizational Design: Organizational Structure and Design; Organizational Structure and Its Competitors; Basic Organizational Configurations; Relationship between Strategy and Structure

Learning and Knowledge Organization Strategy: Dynamic Capabilities; Organizational Learning; A Model for Knowledge Organizations

Family and Micro Business Strategy: Family Business as s System; Strategic Concerns of the Family Business; Corporate Strategy in Family Business; Strategic Decision-Maker in a Micro Business; Global Linkages of Micro Business; Local Linkages for Micro Business

Internetworking and E-learning Strategy: Value Proposition of the Internet working Strategy; Types of Internetworking Business Models; Level and Form of Internetworking Models Strategic Leadership: Significance of Strategic Leadership; Models of Strategic Leadership Corporate Governance and Business Ethics: Corporate Governance Mechanisms; Corporate Governance in India; Corporate Governance: Shareholder Versus Stakeholder Theory; Corporate Social Responsibility Strategic Planning and Change Management: Triggers for change; Strategic Planning; Types of Changes in Organizations; Managing Strategic Change; Internal Changes as Firms Privatize

Strategic Control: Context for Strategic Control; Criteria for Strategic Control; Mechanisms for Strategic Control

Strategic Decision-Making: Planning Process; Programming System; Performing Modalities; Profitability Factor; Development Growth.

Welcome to CIMAGE Group


Catalyst Institute of Management and Advance Global Excellence (CIMAGE)